We’ve all been there – slaving away on some presentation and ordering junk food or some other dodgy dish that tastes just awful. But not everyone is like that. Some people just simply won’t compromise.So in order to promote 'Achla Beetroot Salad' as an upgrade to the boring everyday office salad, Strauss Group created an ad glorifying the people who don't compromise on junk food and eating in front of their computer screen.The Salad Choppin Guy who proudly takes the time to chop a fresh salad at work – come hell or high water.CreditsAgency Credits: BBR Saatchi & Saatchi Credits:Advertising Agency: BBR Saatchi & Saatchi & Facebook IsraelClient: Achla,Strauss GroupCEO: Yossi LubatonCCO: Idan RegevCreative Director: Yaron PerelArt Director: Yuval ZuckermanCopywriter: Ronni AzulayDigital Creative Director: Naor ItzhakVP Production & Content: Dorit GviliAgency Producer: Bosmat Ben-DavidVP Group Account Head: Ben MuskalAccount Supervisor: Lia Glikman RosenfeldAccount Executives: Shaked Partush & Mae SteinfeldMarcom Director: Eva HassonProduction Company: Yesh ProductionsDirector: Shushu E. SpanierHead Producer: Shalev YehudExecutive Producer: Jonathan StamlerPost production producer: Hagit FogelProduction manager: Noa GanaAssistant Director: Harel ItscovitchDOP: Ofer Ben-YehudaArt & Set Designer: Rotem Julian ReuvenDressing: Tal GanaHair & Make-Up: Rinat AloniEditor: Tal CicurelCompositing & Color-Grading: Hagay Swisa, YawaradiMusic: Knob Music StudioLead Actor: Yossi GavniHead of Marketing, Strauss Fresh Foods: Shiri Birman CohenAchla's Marketing Director: Dori Koriat FrumAchla's digital manager: Rotem Alterovich