本案例默认翻译为中文,点击可切换回原语言
已切换成原语言,点击可翻译成中文
牵着皮带,给一个生命
案例简介:为了鼓励在 SPCA 收养,我们决定免费赠送狗皮带。我们创造了一个特殊的囤积,展示了来自 SPCA 的狗的真人大小的照片,以及覆盖在照片上的狗绳,看起来像笼子栏。人们战略性地放在受欢迎的购物中心的高交通区域,敦促公众象征性地通过牵着狗绳来帮助释放狗。一个印在皮带上的网络链接引导人们进入一个微型网站,让他们更多地了解 SPCA 的狗。
牵着皮带,给一个生命
案例简介:To encourage adoption at the SPCA, we decided to give away free dog leashes. We created a special hoarding featuring life-sized pictures of dogs from the SPCA along with dog leashes that were draped over the pictures to resemble cage bars. Placed strategically at a high traffic area in popular shopping malls, the public was urged to symbolically help free the dogs by taking a dog leash. A web link printed onto the leashes led people onto a micro site, allowing them to learn more about the dogs at the SPCA.
Take a leash, give a life
案例简介:为了鼓励在 SPCA 收养,我们决定免费赠送狗皮带。我们创造了一个特殊的囤积,展示了来自 SPCA 的狗的真人大小的照片,以及覆盖在照片上的狗绳,看起来像笼子栏。人们战略性地放在受欢迎的购物中心的高交通区域,敦促公众象征性地通过牵着狗绳来帮助释放狗。一个印在皮带上的网络链接引导人们进入一个微型网站,让他们更多地了解 SPCA 的狗。
Take a leash, give a life
案例简介:To encourage adoption at the SPCA, we decided to give away free dog leashes. We created a special hoarding featuring life-sized pictures of dogs from the SPCA along with dog leashes that were draped over the pictures to resemble cage bars. Placed strategically at a high traffic area in popular shopping malls, the public was urged to symbolically help free the dogs by taking a dog leash. A web link printed onto the leashes led people onto a micro site, allowing them to learn more about the dogs at the SPCA.
牵着皮带,给一个生命
暂无简介
Take a leash, give a life
暂无简介
基本信息
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
涵盖全球100万精选案例,涉及2800个行业,包含63000个品牌
热门节日97个,23个维度智能搜索
-
项目比稿
品类案例按时间展现,借鉴同品牌策略,比稿提案轻松中标
-
创意策划
任意搜索品牌关键词,脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告,一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点,抢占行业趋势红利
登录后查看全部案例信息