UN Women in the UK, represented through the National Committee (NC), has invited the public to #drawaline, marking the boundaries against violence that should not be crossed, as it looks to turn the power of the #metoo campaign into definitive action.The campaign forms part of UN Women’s annual global initiative to ‘Orange the World’ to symbolise a brighter future without violence.The campaign film sees a number of British celebrities and influential figures, including Billie Piper, Benedict Cumberbatch, and ITV's Alastair Stewart, drawing an orange line across the screen to represent the women who have been victims of violence, and to mark the end of violence being tolerated in the UK.CreditsCreative agency: J. Walter Thompson LondonExecutive Creative Director: Lucas PeonCreative Director: Jason BerrySenior Creative: Juliet McLaren and Courtney DowProducer: Charlotte JudePlanners (creative agency): Rachel Pashley, Megan Van Someren, Marina Lindysay-Brown, Eleanor MetcalfSenior Account Director: Mini SinhaProject Manager: Katie OldfieldMedia agency: MediaComMedia planner:Director: Alicia MacDonaldDirector of Photography: Catherine GoldschmidtPhotographer: Fiona BaileyProduction Company Producer: Ben LinkExecutive Producer: Heather LinkProduction Company: Missing Link FilmsEditor: Lizzy Graham @ Marshall Street EditorsSound: Mike Bovill @ 750mphPost Production: The MillColourist: James BamfordPost Producer: Ian Berry