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英国军队: Karmarama首次失败
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英国军队: Karmarama首次失败
案例简介：
British Army: First Time Fails by Karmarama
案例简介：
British Army: First Time Fails by Karmarama
案例简介：
英国军队: Karmarama首次失败
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British Army: First Time Fails by Karmarama
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Karmarama has devised a fresh campaign for the British Army Recruiting Group in partnership with Capita. 'First Time Fails' – a new short film that sees well-known influencers recount stories of failure that have helped shape who they are today.'First Time Fails' has been created to dispel the myth that failure is always a bad thing and instead shows how learning from our failures is a valuable part of life. The film will be shared on British Army and influencer’s social channels.Karmarama enlisted YouTuber Behzinga (real name, Ethan Payne), presenter Cassandra Maria and comedian Lauren Pattison who are each known for having an honest, accessible nature and a relatable sense of humour to the target youth audience.
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