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街上的故事
案例简介：简要说明: 面对人们认为墨尔本作家节是一个只为作家创作的学术、无聊和无聊的聚会的挑战。我们需要通过从不同的角度思考来吸引 25-40 岁年轻雄心勃勃的专业人士的目标受众，从而对电影节的活动产生兴趣。 描述客户的简报: 通过浪漫文字的力量和吸引更广泛的观众，为墨尔本作家节创造期待。 描述你是如何到达最终设计的: 我们看到了一个绝佳的机会，通过一本互动书籍将活动主题 “来自各个角度的故事” 带到街头。每年夏天，墨尔本作家节都会消耗这座城市，超过 40,000 人在中央商务区的场馆之间游荡。 表明市场的结果有多成功: 由于各个角度的故事活动，这个节日的出席人数增加了 50,000 多人，预售从 2009年的 11,000 美元增加到 2010年的 110,000 美元。
街上的故事
案例简介：Brief Explanation: Faced with the challenge of people's perception that the Melbourne Writers Festival is an academic, dull and boring gather created for writers only. We needed to inject interest in the festival offer by thinking from a different perspective to attract the target audience of Young & Ambitious professionals aged between 25 - 40. Describe the brief from the client: Create anticipation for the Melbourne Writers Festival by romancing the power of the written word and appeal to a wider audience. Description of how you arrived at the final design: We saw a perfect opportunity to take the festival to the streets with an interactive book that brings the campaign theme "STORIES FROM EVERY ANGLE" to life. As every summer the Melbourne Writers Festival consumes the city with over 40,000 people wandering through the CBD between venues. Indication of how successful the outcome was in the market: As a result of the Stories From Every Angle campaign, the festival enjoyed an attendance increase of over 50,000 people and pre-sales that rose from $11,000 in 2009, to $110,000 in 2010.
STORIES FROM THE STREET
案例简介：简要说明: 面对人们认为墨尔本作家节是一个只为作家创作的学术、无聊和无聊的聚会的挑战。我们需要通过从不同的角度思考来吸引 25-40 岁年轻雄心勃勃的专业人士的目标受众，从而对电影节的活动产生兴趣。 描述客户的简报: 通过浪漫文字的力量和吸引更广泛的观众，为墨尔本作家节创造期待。 描述你是如何到达最终设计的: 我们看到了一个绝佳的机会，通过一本互动书籍将活动主题 “来自各个角度的故事” 带到街头。每年夏天，墨尔本作家节都会消耗这座城市，超过 40,000 人在中央商务区的场馆之间游荡。 表明市场的结果有多成功: 由于各个角度的故事活动，这个节日的出席人数增加了 50,000 多人，预售从 2009年的 11,000 美元增加到 2010年的 110,000 美元。
STORIES FROM THE STREET
案例简介：Brief Explanation: Faced with the challenge of people's perception that the Melbourne Writers Festival is an academic, dull and boring gather created for writers only. We needed to inject interest in the festival offer by thinking from a different perspective to attract the target audience of Young & Ambitious professionals aged between 25 - 40. Describe the brief from the client: Create anticipation for the Melbourne Writers Festival by romancing the power of the written word and appeal to a wider audience. Description of how you arrived at the final design: We saw a perfect opportunity to take the festival to the streets with an interactive book that brings the campaign theme "STORIES FROM EVERY ANGLE" to life. As every summer the Melbourne Writers Festival consumes the city with over 40,000 people wandering through the CBD between venues. Indication of how successful the outcome was in the market: As a result of the Stories From Every Angle campaign, the festival enjoyed an attendance increase of over 50,000 people and pre-sales that rose from $11,000 in 2009, to $110,000 in 2010.
街上的故事
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STORIES FROM THE STREET
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基本信息
- 广告战役： #Melbourne Writers Festival-设计与品牌-ef911#
- 广告品牌： Melbourne Writers Festival
- 发布日期： 2000
- 行业领域： 影音娱乐 , 商务服务
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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