案例简介：执行 我们开发了一个数字在线视频，在社交网络和其他地方生成内容。 结果 这个想法立即传遍了媒体。像帆布屋顶这样司空见惯的东西成为了一个话题，为 Aygo 的 launch.15MM 对话生成了 12 个平台的内容。97.3% 的社会情绪评分。180mm 的公关印象。长格式的平均观看持续时间是 89%，2月销售额为 20%。 2月客户合同: 20% 比去年。社交网络结果: 160% 的提升与客观。保罗 · 科拉松,塔蒂亚娜 · 席尔瓦和罗伯托 · 布拉塞罗成为该品牌超越沟通的影响者。在每个阶段，生成的内容都达到了建立品牌和类别意识和认可度的目标。 战略 洞察: 尽管被令人不安的频率弄错了，电视天气预报不管怎样都在继续，让他们的工作来下雨、下雪或太阳。然而人们仍然在看它们,把他们的信仰放在他们身上，然后忍受他们错误的后果。机会: 我们决定推出带有帆布屋顶的新 AYGO，以挑战预报员的日常预测。想法: 我们把新的 AYGO 给了三个著名的预报员一个月。汽车的车顶与每个预报员的预测同步。如果他们预测下雨，帆布屋顶将保持关闭。但是如果他们预测了太阳，不管天气如何，屋顶都会保持开放。

案例简介：Execution We developed a Digital Online video to generate content in the social networks and beyond. Outcome The idea spread instantly across the media. Something as commonplace as a canvas roof became a topic of conversation, generating content for Aygo’s launch.15MM CONVERSATIONS ACROSS 12 PLATFORMS.97.3% SOCIAL SENTIMENT SCORE.180MM PR IMPRESSIONS.Average view duration of the long format is 89%Sales February: 20% vs. last year.Customer contract February: 20% vs last year.Social Network result: 160% uplift vs. objective.Paolo Corazón, Tatiana Silva and Roberto Brasero became the brand’s influencers beyond communication. At each stage, the content generated met the objectives of building awareness and recognition of both brand and category.Top10 ranking Interbrand Strategy Insight:Despite getting it wrong with disturbing frequency, TV weather forecasters carry on regardless, keeping their jobs come rain, snow or sun.Yet people still watch them, put their faith in them and then suffer the consequences of their mistakes.Opportunity:We decided to launch the new AYGO with canvas roof to challenge the forecasters in their everyday prediction.Idea:We gave the new AYGO to three famous forecasters for a month. The roof of the car was synchronized to each forecaster’s prediction. If they predicted rain, the canvas roof would stay closed. But if they predicted sun,?the roof would remain open, no matter what the weather.

挑战天气 | The Weather Challenge

案例简介：执行 我们开发了一个数字在线视频，在社交网络和其他地方生成内容。 结果 这个想法立即传遍了媒体。像帆布屋顶这样司空见惯的东西成为了一个话题，为 Aygo 的 launch.15MM 对话生成了 12 个平台的内容。97.3% 的社会情绪评分。180mm 的公关印象。长格式的平均观看持续时间是 89%，2月销售额为 20%。 2月客户合同: 20% 比去年。社交网络结果: 160% 的提升与客观。保罗 · 科拉松,塔蒂亚娜 · 席尔瓦和罗伯托 · 布拉塞罗成为该品牌超越沟通的影响者。在每个阶段，生成的内容都达到了建立品牌和类别意识和认可度的目标。 战略 洞察: 尽管被令人不安的频率弄错了，电视天气预报不管怎样都在继续，让他们的工作来下雨、下雪或太阳。然而人们仍然在看它们,把他们的信仰放在他们身上，然后忍受他们错误的后果。机会: 我们决定推出带有帆布屋顶的新 AYGO，以挑战预报员的日常预测。想法: 我们把新的 AYGO 给了三个著名的预报员一个月。汽车的车顶与每个预报员的预测同步。如果他们预测下雨，帆布屋顶将保持关闭。但是如果他们预测了太阳，不管天气如何，屋顶都会保持开放。

挑战天气 | The Weather Challenge

案例简介：Execution We developed a Digital Online video to generate content in the social networks and beyond. Outcome The idea spread instantly across the media. Something as commonplace as a canvas roof became a topic of conversation, generating content for Aygo’s launch.15MM CONVERSATIONS ACROSS 12 PLATFORMS.97.3% SOCIAL SENTIMENT SCORE.180MM PR IMPRESSIONS.Average view duration of the long format is 89%Sales February: 20% vs. last year.Customer contract February: 20% vs last year.Social Network result: 160% uplift vs. objective.Paolo Corazón, Tatiana Silva and Roberto Brasero became the brand’s influencers beyond communication. At each stage, the content generated met the objectives of building awareness and recognition of both brand and category.Top10 ranking Interbrand Strategy Insight:Despite getting it wrong with disturbing frequency, TV weather forecasters carry on regardless, keeping their jobs come rain, snow or sun.Yet people still watch them, put their faith in them and then suffer the consequences of their mistakes.Opportunity:We decided to launch the new AYGO with canvas roof to challenge the forecasters in their everyday prediction.Idea:We gave the new AYGO to three famous forecasters for a month. The roof of the car was synchronized to each forecaster’s prediction. If they predicted rain, the canvas roof would stay closed. But if they predicted sun,?the roof would remain open, no matter what the weather.

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挑战天气 | The Weather Challenge

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