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NFL: Celebrations to Come by Grey New York
案例简介:
NFL: Celebrations to Come by Grey New York
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NFL: Celebrations to Come by Grey New York
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The New York Giants did their best Patrick Swayze and Jennifer Grey impersonations in a third quarter Super Bowl spot promoting the NFL.After a series of short teasers, the 60-second commercial came on and featured Eli Manning and Odell Beckham Jr. practicing their passing routes. They ultimately celebrate a touchdown by recreating the iconic dance scene from the 1987 hit movie 'Dirty Dancing,' to the theme song '(I've Had) the Time of My Life' sung by Bill Medley and Jennifer Warnes.Both players are joined on-the-field by their offensive linemen – Brett Jones, John Greco, Chad Wheeler, DJ Fluker, and John Jerry – who serve as the duo’s backup dancers. Watching from the sideline, safety Landon Collins delivers the memorable line, “Let them dance.”CreditsClient: NFLCreative Agency: Grey New YorkWorldwide Chief Creative Officer: John PatroulisDeputy Chief Creative Officer: Jeff StampGroup Creative Director: Joe MongogniaCreative Director: Mike CicaleCreative Director: Cam MillerProject Director: Hank RomeroEVP/Global Account Director: Brian WestonSVP/Account Director: Courtney BerrySenior Account Executive: Lucy HallowellAssistant Account Executive: Natalie CostaProduction Company: Biscuit FilmworksDirector: Aaron StollerPartner/Managing Director: Shawn LacyExecutive Producer: Holly VegaProducer: Kim BradshawHead of Production: Mercedes Allen-Sarria/Rachel GlaubDirectory of Photography: Jody Lee LipesProduction Designer: Thomas AmbroseChoreographer: Stephanie KlemonsEditorial: Arcade EditEditor: Geoff HounsellAssistant Editor: Micah ChaseSr. Post Producer: Gavin CarrollEP/Partner: Sila SoyerColor: Tom Poole at Company 3Mix: Glen Landrum at Sound LoungeOnline Artist: Tristian Wake at ArcadeOnline Assistant: Mark Popham at Arcade
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