When it takes a company 12 years to get the bottling rights to the best-tasting water in the country, their sense of humor probably got lost along about year five. But not this company, oh no. Beaver Beverage Company (BBC) is out with a campaign for the launch of Beaver Water that celebrates in all its funny forms a somewhat vulgar term for female genitalia. As a counterweight, it is donating 10% of its point-of-purchase profits to empowering women and 100% of the profits from custom merch sales on its site to various nonprofits that empower and improve the lives of women. They are starting with a line of clothing that supports the Young Survival Coalition, which is dedicated to young breast cancer survivors. But first, the funny part. In a 1:15 video that lives on social and its website, https://drinkbeaver.com, a woman is talking to an obviously fake beaver. As they debate the merits of naming the beverage Beaver, she says, “Trust me, on a hot day, people are going to love drinking an ice-cold Beaver,” and the beaver says, “So let me get this straight. You are empowering people to do dam (sic) good with their Beaver.” It ends with the slogan, “Dam Good Water” and a shot of the can with a haloed beaver. The water comes from the Tushar Mountains in Beaver, Utah, or, as the website puts it: “Located in the nether regions of Utah is a mystical place, which many seek but few truly find. A place where the waters flow freely from the slopes of the forested hills down deep crevices and finally gush forth to produce some of the tastiest dam water you’ve ever put in your mouth.”