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电视广告
案例简介：用树的礼物让生活闪耀。该运动让爱尔兰儿童在父母 Kelloggs 和当地爱尔兰第三世界慈善组织 Bothar 的帮助下，向非洲社区赠送了超过 60,000 棵树的巨大礼物。这是 30,000 棵树的目标的两倍。每次你从 Kelloggs 玉米片盒子里收集代币并把它们送到 Bothar，我们都会把树送到非洲。广告宣传有助于提高对该倡议的认识，解释了树木对非洲农村人民和经济的重要性,以及解释这个项目是如何工作的。这是一个巨大的成功，超过 60,000 棵树被捐赠，是目标的两倍!
电视广告
案例简介：Make a Life Shine with the gift of a tree.The campaign got Irish children to give the gift of over 60,000 trees to African communities with the help of their parents, Kelloggs and Bothar, a local Irish Third World charity organisation.This was double the objective of 30,000 trees. Everytime you collected tokens from a Kelloggs Cornflakes box and sent them to Bothar, we would send trees to Africa.The advertising communications helped to raise awareness of the initiative, explained the importance of trees to rural African people and economies, as well as explaining how the programme worked.It has been a phenomenal success and over 60,000 trees have been donated, double the objective!
TV Ad
案例简介：用树的礼物让生活闪耀。该运动让爱尔兰儿童在父母 Kelloggs 和当地爱尔兰第三世界慈善组织 Bothar 的帮助下，向非洲社区赠送了超过 60,000 棵树的巨大礼物。这是 30,000 棵树的目标的两倍。每次你从 Kelloggs 玉米片盒子里收集代币并把它们送到 Bothar，我们都会把树送到非洲。广告宣传有助于提高对该倡议的认识，解释了树木对非洲农村人民和经济的重要性,以及解释这个项目是如何工作的。这是一个巨大的成功，超过 60,000 棵树被捐赠，是目标的两倍!
TV Ad
案例简介：Make a Life Shine with the gift of a tree.The campaign got Irish children to give the gift of over 60,000 trees to African communities with the help of their parents, Kelloggs and Bothar, a local Irish Third World charity organisation.This was double the objective of 30,000 trees. Everytime you collected tokens from a Kelloggs Cornflakes box and sent them to Bothar, we would send trees to Africa.The advertising communications helped to raise awareness of the initiative, explained the importance of trees to rural African people and economies, as well as explaining how the programme worked.It has been a phenomenal success and over 60,000 trees have been donated, double the objective!
电视广告
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TV Ad
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基本信息
- 广告战役： #Make a Life Shine -d7c9#
- 广告品牌： Kelloggs Cornflakes
- 发布日期： 2008-05-01
- 行业领域： 饮食/特产 , 饮品/饮料/冲饮 , 谷物早餐
- 媒体类别： 短视频
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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