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自动取款机
案例简介：Budapest100 是每年举办的城市民间节日，庆祝布达佩斯 100 岁的建筑。2016年4月，Grand Boulevard 成为该项目的焦点，该项目已经有 120 年的历史。CIB 银行在大大道上有 5 家分行，是这条著名街道的骄傲居民，所以他们决定纪念这个时光倒流的时刻。 布达佩斯萨奇 & 萨奇想出了一个 120 岁的自动取款机的独特概念。两个不同的蒸汽朋克风格的机器被放置在 CIB 银行的两个分行外面。在为期两天的活动中，这些取款机拍下了人们的照片，并立即印在一张旧钞票上。在印刷过程中，齿轮在旋转，蒸汽在吹气，液体在沸腾，给人一种 120 年前创新的错觉。2,000 名游客保留了他们个性化的匈牙利彭戈钞票。信息很清楚: 现代化并不取决于时代，而是取决于创新思维: CIB 银行最近发布了他们的新手机银行应用。
自动取款机
案例简介：Budapest100 is an urban civil festival organised annually to celebrate the 100 year-old buildings of Budapest. In April 2016, Grand Boulevard was the focus of the program, which turned 120 years old. CIB Bank, with 5 branches on the Grand Boulevard, is a proud inhabitant of this prominent street, so they decided to commemorate the occasion going back in time. Saatchi & Saatchi Budapest came up with the unique concept of a 120 year-old ATM. Two different steampunk style machines were placed outside two of CIB Bank’s branches. During a 2 day event, these cash machines took people’s photos and instantly printed them on an old banknote, the Pengo. Cogwheels were spinning, steam was huffing and liquids were boiling during the printing process, giving the illusion of what innovation must have looked like 120 years ago. 2,000 visitors kept their personalised Hungarian Pengo banknotes. The message was clear: modernisation does not depend on the era, but rather on innovative thinking: CIB Bank has recently released their new mobile banking application.
ATM
案例简介：Budapest100 是每年举办的城市民间节日，庆祝布达佩斯 100 岁的建筑。2016年4月，Grand Boulevard 成为该项目的焦点，该项目已经有 120 年的历史。CIB 银行在大大道上有 5 家分行，是这条著名街道的骄傲居民，所以他们决定纪念这个时光倒流的时刻。 布达佩斯萨奇 & 萨奇想出了一个 120 岁的自动取款机的独特概念。两个不同的蒸汽朋克风格的机器被放置在 CIB 银行的两个分行外面。在为期两天的活动中，这些取款机拍下了人们的照片，并立即印在一张旧钞票上。在印刷过程中，齿轮在旋转，蒸汽在吹气，液体在沸腾，给人一种 120 年前创新的错觉。2,000 名游客保留了他们个性化的匈牙利彭戈钞票。信息很清楚: 现代化并不取决于时代，而是取决于创新思维: CIB 银行最近发布了他们的新手机银行应用。
ATM
案例简介：Budapest100 is an urban civil festival organised annually to celebrate the 100 year-old buildings of Budapest. In April 2016, Grand Boulevard was the focus of the program, which turned 120 years old. CIB Bank, with 5 branches on the Grand Boulevard, is a proud inhabitant of this prominent street, so they decided to commemorate the occasion going back in time. Saatchi & Saatchi Budapest came up with the unique concept of a 120 year-old ATM. Two different steampunk style machines were placed outside two of CIB Bank’s branches. During a 2 day event, these cash machines took people’s photos and instantly printed them on an old banknote, the Pengo. Cogwheels were spinning, steam was huffing and liquids were boiling during the printing process, giving the illusion of what innovation must have looked like 120 years ago. 2,000 visitors kept their personalised Hungarian Pengo banknotes. The message was clear: modernisation does not depend on the era, but rather on innovative thinking: CIB Bank has recently released their new mobile banking application.
自动取款机
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ATM
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基本信息
- 广告战役： #CIB Bank-户外-3522#
- 广告品牌： CIB Bank
- 发布日期： 2000
- 行业领域： 律师事务所 , 商务服务 , 金融/证券
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
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