I’m Back|短视频|广告营销案例【ADGuider广告指南】

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我回来了

案例简介：Kirstie Alley 回到受欢迎的电视节目《干杯》的片场，向前演员 Norm (乔治 · 温特) 和 Cliff (约翰 · 拉岑伯格) 展示她 50 磅的减肥效果。Alley 与 Cliff 和 Norm 在讨论她与珍妮 · 克雷格项目的成功时即兴表演 -- 这要归功于她的个人顾问和一系列健康食品选择。这次活动标志着三人组第一次在获奖节目的片场重聚。

我回来了

案例简介：Kirstie Alley returns to the set of the popular TV show “Cheers,” to show off her 50 pound weight loss to former cast members Norm (George Wendt) and Cliff (John Ratzenberger). Alley riffs with Cliff and Norm as they discuss her success with the Jenny Craig program—thanks to her personal consultant and range of healthy food options. The campaign marks the first time the trio have reunited on-set of the award-winning show.

I’m Back

我回来了

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I’m Back

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基本信息

广告品牌： Jenny Craig
发布日期： 2016-01-01
行业领域：生活服务 , 医疗/护理
媒体类别： 短视频
广告语言：英语
媒介平台：网络

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创意

文案

视觉

创作者

广告公司： LRXD (美国丹佛) 制作公司： Humble

案例详情

Kirstie Alley returns to the set of the popular TV show “Cheers,” to show off her 50 pound weight loss to former cast members Norm (George Wendt) and Cliff (John Ratzenberger). Alley riffs with Cliff and Norm as they discuss her success with the Jenny Craig program—thanks to her personal consultant and range of healthy food options. The campaign marks the first time the trio have reunited on-set of the award-winning show.

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