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旅馆世界: 50美分的旅馆
案例简介:50美分证明旅馆在幸运的将军发起的这个有趣的Hostelworld运动中大摇大摆。
旅馆世界: 50美分的旅馆
案例简介:50 Cent proves hostels have swag in this funny Hostelworld campaign created by Lucky Generals.
Hostelworld: In Da Hostel With 50 Cent
案例简介:50美分证明旅馆在幸运的将军发起的这个有趣的Hostelworld运动中大摇大摆。
Hostelworld: In Da Hostel With 50 Cent
案例简介:50 Cent proves hostels have swag in this funny Hostelworld campaign created by Lucky Generals.
旅馆世界: 50美分的旅馆
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Hostelworld: In Da Hostel With 50 Cent
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Rapper 50 Cent, formally known for all things swag and most recently declaring bankruptcy, takes viewers on a tour of the TOC Hostel in Barcelona in this funny campaign. Created by Lucky Generals, the campaign follows on from the Youth Hostelling with Chris Eubank spot that the brand and agency previously collaborated on. This time, the rapper guides cameras around the hostel in a pastiche of noughties guilty TV pleasure, MTV Cribs.Directed by Barry Bangs through production company Smuggler, the campaign was created to show how far hostels have come.Speaking about the hostel Fiddy said, "I've travelled the world and have stayed at some of the most insane places but none of them had the same vibe and energy that I found at The Hostel in Barca, I never knew hostels could be that dope."
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