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变成包装纸的海报
案例简介：离圣诞节只有几天了，可口可乐和杜瓦尔 · 纪尧姆调制解调器与清晰的频道一起创造了一个特殊的户外广告牌。作为代表 “开放幸福” 的品牌，可口可乐认为没有比圣诞节更好的时间来开放幸福。但是要打开幸福…… 你需要先包装它。这就是为什么我们创造了一个完全由包装纸制成的广告牌，允许路过的人撕下一张纸来包装他们的礼物。标志性的 “开放幸福” 一行印在这张特制的包装纸上，因为没有什么比它更像是等待打开的礼物了。圣诞节前，比利时最大城市的购物中心安装了广告牌。
变成包装纸的海报
案例简介：With Christmas only a few days away, Coca-Cola and Duval Guillaume Modem have created a special outdoor billboard together with Clear Channel. As the brand that stands for “Open Happiness”, Coca-Cola believes there’s no better time to open happiness than with Christmas. But to open happiness… you need to wrap it first. That’s why we created a billboard made entirely of wrapping paper, allowing people passing by to tear off a piece of paper to wrap their presents. The iconic line “open happiness” is printed on this specially crafted wrapping paper, because nothing says it more like a present waiting to be opened. The billboards were installed in the shopping malls of Belgium’s largest cities right before Christmas.
The poster that turned into wrapping paper
案例简介：离圣诞节只有几天了，可口可乐和杜瓦尔 · 纪尧姆调制解调器与清晰的频道一起创造了一个特殊的户外广告牌。作为代表 “开放幸福” 的品牌，可口可乐认为没有比圣诞节更好的时间来开放幸福。但是要打开幸福…… 你需要先包装它。这就是为什么我们创造了一个完全由包装纸制成的广告牌，允许路过的人撕下一张纸来包装他们的礼物。标志性的 “开放幸福” 一行印在这张特制的包装纸上，因为没有什么比它更像是等待打开的礼物了。圣诞节前，比利时最大城市的购物中心安装了广告牌。
The poster that turned into wrapping paper
案例简介：With Christmas only a few days away, Coca-Cola and Duval Guillaume Modem have created a special outdoor billboard together with Clear Channel. As the brand that stands for “Open Happiness”, Coca-Cola believes there’s no better time to open happiness than with Christmas. But to open happiness… you need to wrap it first. That’s why we created a billboard made entirely of wrapping paper, allowing people passing by to tear off a piece of paper to wrap their presents. The iconic line “open happiness” is printed on this specially crafted wrapping paper, because nothing says it more like a present waiting to be opened. The billboards were installed in the shopping malls of Belgium’s largest cities right before Christmas.
变成包装纸的海报
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The poster that turned into wrapping paper
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