本案例默认翻译为中文，点击可切换回原语言
已切换成原语言，点击可翻译成中文
特易购今年圣诞节带我们回到未来
案例简介：在其成立一百周年之际，乐购 (Tesco) 带领我们度过了各个时代，因为超市的一辆送货车具有穿越时空的能力。
特易购今年圣诞节带我们回到未来
案例简介：In its centenary year Tesco leads us through the ages as one of the supermarket's delivery vans takes on time-travelling abilities.
Tesco takes us back to the future this Christmas
案例简介：在其成立一百周年之际，乐购 (Tesco) 带领我们度过了各个时代，因为超市的一辆送货车具有穿越时空的能力。
Tesco takes us back to the future this Christmas
案例简介：In its centenary year Tesco leads us through the ages as one of the supermarket's delivery vans takes on time-travelling abilities.
特易购今年圣诞节带我们回到未来
暂无简介
Tesco takes us back to the future this Christmas
暂无简介
基本信息
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
One of the last out of the Christmas commercial gate, Tesco has arrived with a Back to the Future-inspired story of a time-travelling delivery van. Marking the 100th anniversary of Tesco, the campaign celebrates the centenary by visiting a number of iconic decades in the store's history, from Dickensian London to Churchill's 10 Downing Street, and 90s rave culture to 80s TV favourite, Jim Bowen and Bullseye. Created by BBH London and directed by Traktor the TV element of the campaign features a 90-second hero film [above] which will also air as a 60-second cut, two 30s, plus a series of 10-second spots. “Tesco have been helping the nation deliver Christmas for 100 years," said Tom Drew, Creative Director at BBH London. "That’s pretty magical. We just needed to add a little sparkle to the story.”
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
-
项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
-
创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点，抢占行业趋势红利
登录后查看全部案例信息
如果您是本案的创作者或参与者 可对信息进行完善
