Packaging design for Moon Cotton|海报/平面|广告营销案例【ADGuider广告指南】

月亮棉包装设计

案例简介：品牌设计机构Vault49揭示了史莱姆品牌Moon Cotton的身份和视觉语言，包括直接面向消费者品牌的全面拆箱体验。该品牌是如此引人注目，第一批九种口味在第一天就销售一空。Moon Cotton是在成为IMGN媒体组合的一部分之前2017年推出的，该组合包括病毒、社交媒体品牌大全等。在IMGN媒体创意总监Katie Woolly的带领下，Moon Cotton在史莱姆类别中开辟了一个高级空间，并采用了灵感的风味组合，并考虑了视频的设置。现在，在IMGN Media的产品组合中，Woolly试图刷新其品牌的视觉形象，该公司向vault49提出了挑战。IMGN Media联合创始人Dor Mizrahi表示: “Vault49在通过所有类别的设计与消费者建立联系方面具有专业知识，我们很高兴与团队扩大合作伙伴关系。当产品立即售罄时，他们将类别的趣味性与我们的粘液质量相结合的方式显而易见。”Vault49的合伙人兼创意总监Leigh Chandler说:“ 粘液作为一个行业已经爆炸式增长。人们喜欢玩粘液或观看其他人玩粘液的视频。粘液是放松或逃避现实的一种有效形式，只是ASMR内容的许多类型之一，近年来我们已经看到这种内容正在兴起，并被宜家和Nickelodeon等大品牌所采用。“然而，这是一个由年轻人发起的行业，他们在浴室里制造史莱姆，在客厅里玩史莱姆，然后在网上出售。“这种DIY、几乎 '无品牌' 的审美和信仰受到史莱姆社区的欢迎 -- 当沃尔玛等大品牌试图进入这个领域时，他们会受到怀疑。”他们没有在这个空间玩的许可。“。Vault49的设计解决方案通过高级工艺的镜头从DIY世界的朋克精神中汲取灵感。捕捉品牌异想天开个性的手绘风味插图，与产品一样，明亮，愉悦和不可抗拒的调色板也得到了称赞。轻浮的语气被用来增加体验的趣味性。钱德勒补充道: “月亮棉花从地下 (或卧室) 生长出来，创始人凯蒂很快就壮大了她的部落。在设计她的刷新时，重要的是我们不要失去她创造的精神，因此我们接受了正在起作用的东西并调整了可以改进的东西。“这个品牌是完美的 -- 我们觉得它抓住了史莱姆在你脑海中带你去的超现实、荒谬的世界。”它也为徽标处理提供了灵感-通过简单地用完整的圆圈替换O并堆叠单词，我们可以复制月球周期。这些嬉戏地通过动画栩栩如生。“总共有70幅 '风味' 插图是在内部创作的，传达了怪异而美妙的气味。虹彩材料令人着迷和催眠。原始和不完美的整体感觉与优质的饰面相结合，抓住了我们希望为这个进化品牌实现的目标。“Vault49在Moon Cotton上的工作遵循了一个令人满意的媒体品牌新标志和视觉标识的揭示。

月亮棉包装设计

案例简介：Brand design agency Vault49 reveals the identity and visual language for slime brand Moon Cotton, including full un-boxing experience for the direct to consumer brand. The brand was so compelling, the first batch of nine flavors sold out on their first day. Moon Cotton was launched in 2017 before becoming part of the IMGN Media portfolio, which includes viral, social media brands Daquan and So Satisfying. Led by IMGN Media creative director Katie Woolly, Moon Cotton had carved out a premium space in the slime category with inspired flavor combinations and considered settings for the videos. Now within IMGN Media’s portfolio, Woolly sought to refresh her brand’s visual identity and the company took the challenge to Vault49. Dor Mizrahi, Co-Founder, IMGN Media, says: “Vault49 has an expertise in connecting with consumers through design across all categories and we were happy to extend our partnership with the team. The way they paired the playfulness of the category with the premium quality of our slime was evident as the product sold out immediately.” Playful sophistication Leigh Chandler, Partner and Creative Director, Vault49, says: “Slime as an industry has exploded. People love to play with slime or watch videos of other people playing with it. Slime is an effective form of relaxation, or escapism and is just one of many types of ASMR content, which we have seen taking off in recent years and adopted by brands as big as Ikea and Nickelodeon. “Yet this was an industry started by young people, fabricating slimes in their bathrooms, videoing themselves playing with it in their living room, and selling it online. “This DIY, almost ‘brandless’ aesthetic and belief is welcomed by the slime community – when big brands such as Walmart have tried to enter the space they are greeted with scepticism. They don’t have permission to play in this space.” Vault49’s design solution takes inspiration from the punk spirit of the DIY world through the lens of premium craft. Hand-drawn flavor illustrations which capture the brand’s whimsical personality are complimented by a color palette that is bright, joyful and irresistible, just like its products. A flirty tone of voice was used to add a playfulness to the experience. Chandler adds: “Moon Cotton grew from the ground (or bedroom) up and the founder Katie quickly grew her tribe. It was important when designing her refresh that we didn’t lose the spirit of what she created, so instead we embraced what was working and tweaked what could be improved. “The brand name was perfect – we felt it captured the surreal, nonsensical world that slime takes you to in your mind. It also provided inspiration for the logo treatment – by simply replacing the O’s with full circles and stacking the words, we could replicate the lunar cycle. These playfully come to life through animation. “A total of 70 ‘flavor’ illustrations were created in-house and communicate the breadth of weird and wonderful scents. Iridescent materials feel intriguing and hypnotic. An overall feel of rawness and imperfection combined with premium finishes captured what we were hoping to achieve for the evolved brand.” Vault49’s work on Moon Cotton follows the revealing of a new logo and visual identity for media brand So Satisfying.