Kettle Foods has launched its biggest UK multi-channel campaign to date. ‘Real Food. Real Pleasure’ reflects the brand’s commitment to using only real food ingredients and brings to life Kettle’s belief that ‘real is just better’.Created by Joint and directed by Vince Squibb through Academy Films, the film celebrates life’s authentic moments, where real is just better - whether it’s real music, real facetime, real kisses or of course real food. The £3m campaign, launched on 14 April during Britain’s Got Talent, will span TV, digital, VOD, social media and experiential. The creative will also be amplified by Kettle’s influencer network, PR and in-store.Marking the launch, Kettle took over the Good Housekeeping Kitchen in Soho for an evening, inviting people to make their own crisp seasonings from real ingredients they might find in their home.CreditsJoint - AgencyAcademy Films - Production companyVince Squibb - Director - Academy FilmsAsh Lockmun - Producer - Academy FilmsBarry Ackroyd - Director of photographyPaul Watts - Editor - The QuarryThe Mill - Post ProductionSeamus O'Kane - Colourist - The MillPhil Bolland - Sound - Factory