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甘地书店: 您可以阅读的第一个广播电台
案例简介:
甘地书店: 您可以阅读的第一个广播电台
案例简介:
Gandhi Bookstores: The First Radio Spot you can read
案例简介:
Gandhi Bookstores: The First Radio Spot you can read
案例简介:
甘地书店: 您可以阅读的第一个广播电台
暂无简介
Gandhi Bookstores: The First Radio Spot you can read
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Announcer: If you are stuck in traffic, look at your stereo's screen. Stereo's display: This advert promotes reading. That's why you are reading it. Gandhi Bookstores Announcer: Gandhi Bookstores. Keep reading. Gandhi Bookstores strategy has always been focused on make people read. So we found the way to make it happen. On Radio. Using the RDS system on car stereos, we did the first radio spot you can actually read. The system allowed only 64 characters divided in 8 lines on text. It was aired in rush hours in Mexico City.
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热门节日97个,23个维度智能搜索
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品类案例按时间展现,借鉴同品牌策略,比稿提案轻松中标
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任意搜索品牌关键词,脑洞创意策划1秒呈现
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一键搜索竞品往年广告,一眼掌握对手市场定位
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行业研究
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