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不要掩盖它
案例简介：65% 的家庭虐待受害者经常掩盖他们的情感和身体创伤，担心他们无处求助。这就是为什么《避难所》要求我们提高这些难以接触到的青少年观众的意识，关注一个他们不想谈论的敏感话题。劳伦 · 卢克是 YouTube 的化妆师。有超过 1.25亿名年轻女性观看，她的频道为我们提供了一种直接和亲密地与受害者交谈的方式。在她的化妆教程中，伤痕累累的劳伦展示了如何掩盖虐待的迹象。由于措手不及，她的年轻粉丝开始了一场关于一个不言而喻的问题的全球讨论。
不要掩盖它
案例简介：Sixty-five per cent of domestic abuse victims routinely cover up both their emotional and physical scars, fearing there is nowhere they can turn for help. That’s why Refuge challenged us to raise awareness among this hard to reach teenage audience, about a sensitive subject they didn’t want to talk about. Lauren Luke is a YouTube makeup artist. With over 125 million views from young women, her channel gave us a way to talk directly and intimately to victims. In the style of her makeup tutorials, a bruised Lauren showed how to cover up signs of abuse. Caught off guard, her young fans began a global discussion about an unspoken problem.
Don't Cover it Up
案例简介：65% 的家庭虐待受害者经常掩盖他们的情感和身体创伤，担心他们无处求助。这就是为什么《避难所》要求我们提高这些难以接触到的青少年观众的意识，关注一个他们不想谈论的敏感话题。劳伦 · 卢克是 YouTube 的化妆师。有超过 1.25亿名年轻女性观看，她的频道为我们提供了一种直接和亲密地与受害者交谈的方式。在她的化妆教程中，伤痕累累的劳伦展示了如何掩盖虐待的迹象。由于措手不及，她的年轻粉丝开始了一场关于一个不言而喻的问题的全球讨论。
Don't Cover it Up
案例简介：Sixty-five per cent of domestic abuse victims routinely cover up both their emotional and physical scars, fearing there is nowhere they can turn for help. That’s why Refuge challenged us to raise awareness among this hard to reach teenage audience, about a sensitive subject they didn’t want to talk about. Lauren Luke is a YouTube makeup artist. With over 125 million views from young women, her channel gave us a way to talk directly and intimately to victims. In the style of her makeup tutorials, a bruised Lauren showed how to cover up signs of abuse. Caught off guard, her young fans began a global discussion about an unspoken problem.
不要掩盖它
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Don't Cover it Up
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