Natural Balance Foods is kickstarting 2019 with a bang as Nākd launches its first ever TV ad with its bold ‘Mind. Blown.’ campaign.Nākd is the UK’s no.1 healthy snack brand worth an impressive £40m, and has revolutionised healthy snacking in the UK as it continues to surprise and delight customers with its mouth-watering selection of flavours.With the first burst of TV activity kickstarting a £1.5million campaign, the ‘Mind. Blown.’ campaign comes to life in both 30” and 20” ads. The campaign will run throughout 2019 at key points in the year.Created by Recipe – their first work since winning the brand in 2018 - ‘Mind. Blown.’ showcases the fantastic reactions of anyone experiencing the big flavours of Nākd bars: When you discover a snack that’s not only tasty and not only healthy, but also comes in a huge variety of flavours, well, it’s enough to blow someone’s mind! In this spot, set in a doctor’s surgery, a man brings his purple-covered girlfriend in, she seems to be frozen in a state of bewilderment. As we peer into the girl’s ear, we discover her mind has been well and truly blown by a Nākd bar. Nothing to worry about, as the doctor says, it’s nothing more than ‘smooshed’ up fruit and nuts – she’s eaten a Blueberry Muffin Nākd bar. Struggling to believe the doctor’s words the man tries the bar for himself... within a second the room is filled with a magical burst of purple clouds and fireworks. ‘Mind. Blown.’The TV campaign marks the launch of a wider marketing and PR campaign which will include in-store promotions, PoS, PR, sampling & social media activations to amplify the ‘Mind. Blown.’ messaging for consumers.CreditsAgency: RecipeCreative Director: Matt WallerArt Director: Anna GladwinCopywriter: Ross NancePlanner: Dom RoeAccount Manager: Danielle LindfieldAgency Producer: James McColganDirector: Michael O’KellyEditor: Mitchell YoungPost Production: MPCSound Design: OffsetDoP: Mark NutkinsMedia Planning/Buying: Total Media