2016 - 2017戛纳狮 - 公关类 - B14组 - 金奖 2016 - 2017戛纳狮 – 媒体类 - D03组 – 银奖 2016 - 2017戛纳狮 – 促销类 - A07组 – 银奖 2016 - 2017戛纳狮 – 促销类 - E01组 – 银奖 2016 - 2017戛纳狮 – 促销类 - F02组 – 入围奖 看视频不仅能娱乐还能学语言，网飞Netflix给你找出一个看视频的正当理由，学生党看完视频，再也不会有负罪感了吧 该计划的目的是推广Narcos的第二季，并进行全球多文化活动。我们必须弄清楚是什么让Narcos在跨国界的跨文化吸引力。我们的目标是将Narcos的故事超越Netflix的平台。如果没有付费媒体，就会创造出全新的社交内容，这将推动现有的粉丝们分享他们对毒品的痴迷，并吸引全球各地的新毒贩。 SPANISH LESSONS NETFLIX | ALMA DDB | 2017Media - D03 Use of Branded Content created for Digital or Social Media Campaign Description While conducting social listening from global activity around Narcos Season 1, we found one one recurring comment from all regions:“Watching Narcos has taught me more Spanish than I learned in high school.”- @lauren_schattle Fans were loving and discussing how they were learning Spanish from the show, and not just the basic “hola” and “muchas gracias” phrases, but the more realistic and authentically crude language. “RT if you’ve started thinking random curse words in Spanish after watching Narcos.” - @Vikram_Poddar. Combining the universal language of humor with the raunchy dialect of the show we created “Narcos’ Spanish Lessons”. The characters from the show became the tutors in the videos where they gave a lesson teaching words in Spanish you don’t exactly learn in grammar school. Pardon our “French” while we demonstrate:Coma mierda (ko-ma-mee-err-dah): eat shit.Hijo de puta (ee-ho-day-poo-tah): son of a bitch.Malditos malparidos (mal-dee-tohs mal-pah-ree-dohs): damn bastards   Strategy We shared the Narcos Spanish Lessons with fans and like-interested social media users specifically on Twitter where a lot of this conversation was already happening. We also shared it on Facebook because we already had a large following, knowing that it would organically reach millions more users through follower engagement