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呼叫中心
案例简介：概要 在墨西哥，接到电话销售和保险公司或银行销售产品和服务电话的不想要的电话是很常见的。当一个人接听其中一个电话时，总会有人试图用这样一个听起来像是机器人一样的演讲来推销新的保险、电话计划或信用卡。墨西哥人已经厌倦了。这种情况是如此 “令人难以置信”，以至于甚至有一个政府办公室创建了一个公共登记册，公民可以在其中取消订阅数据库, 虽然不是很有用，因为许多电话营销运营商改变他们的社会原因来避免这些限制。作为优秀的墨西哥人，我们必须找到一个非常墨西哥的解决方案。我们的目标是以这个恼人的问题结束，并证明我们永远可以成为更多的墨西哥人。 结果 测试阶段结束后，该应用将于 2016年4月正式推出。 战略 380,000 多名墨西哥人抱怨电话销售、保险和银行电话中的意外来电。他们中的许多人想给电话营销公司一个教训，这样他们就不会打扰人们，但是联系这些公司非常困难，甚至更难阻止他们; 在公共项目中注册取消订阅，大部分时间都是无用的。似乎解决方案必须位于同一部手机上，即一个应用程序。在墨西哥，2015年有 6690万移动应用用户，比 2014.We 决定创建一个简单的应用程序增加近 2000万，每个墨西哥人都愿意使用它, 只是给电话营销公司一个教训，不再被打扰。 执行 我们开发了一个连接到电话系统的应用程序。用户必须用自己的名字记录问候语，并指出不想要的电话号码，应用程序将自动过滤它们。然后接收到来自过滤号码的下一个输入呼叫被转移到一个录音中，上面写着 “你好, 你在和手机 <<用户记录的名字>> 如果你想卖给我的是新保险，请按一。如果你想卖给我一张信用卡，按 2.“等等。当线路另一端的人按下任何数字时, 再次被转移到另一个录音中，上面写着 “目前我不能接你的电话”，并被切换回第一个录音信息。 活动描述 “绝望的疾病需要绝望的补救措施”，我们想出了我们能找到的最墨西哥的解决方案: 给电话营销公司一个 “自己吃药的味道”。我们创建了一个系统，允许每个墨西哥人都有自己的应答机，过滤电话营销电话，并将它们发送到自动录音, 在这条线上另一端的人必须经历一个曲折的过程，就像他们经常对墨西哥人那样。
呼叫中心
案例简介：Synopsis In Mexico it is very common to receive unwanted calls from telemarketing and insurance companies, or banks to sell products and services calls. When a person answers one of those calls, there is always someone trying to sell whether, a new insurance, phone plan or credit card with such a speech that almost sounds robotized. And Mexicans are sick of it. This situation is so “mind-boggling” that, there is even a government office that created a public register in which citizens can unsubscribe of databases, though not very useful since many telemarketing operators change their social reason to avoid these restrictions.As good Mexicans, we had to find a very Mexican solution. Our goal was to end with this exasperating issue, and prove we can always be more Mexicans. Outcome After the testing phase, the app will be officially launched in April 2016. Strategy More than 380,000 Mexicans have complained about unwished calls from telemarketing, insurance and banking calls. Many of them would like to give the telemarketing companies a lesson so they would stop bothering people, but it is very difficult to contact these companies, even more to stop them; and to register in the public program to be unsubscribed, most of the time is useless. It appeared that the solution must reside on the same phone, i.e. an app. In Mexico during 2015 there were 66.9 million users of mobile apps, this is nearly 20 million more than in 2014.We decided to create a simple app, that every Mexican would be willing to use, just to give a lesson to telemarketing companies and no longer being disturbed. Execution We developed an app that connects to the phone calls system. The user must record a greeting with its name and indicate those phone numbers of unwanted calls, and the app will automatically filter them. Then the next entering call from a filtered number is received is transferred to a recording that says " Hello, you're talking to cellular << name recorded by the user >> If what you want to sell me is a new insurance, press one. If you want to sell me a credit card, press 2 ... " and so on. When the person on the other end of the line press any number, is transferred again to another recording that says "For the moment I cannot take your call" and is switched back to the first recorded message. Campaign Description “Desperate diseases need desperate remedies”, and we came up with the most Mexican solution we could find: give the telemarketing companies a “Taste of their own medicine”. We created a system that allows every Mexican to have their own answering machine, which filters telemarketing calls and sends them to an automated recording, in which the person on the other end of the line has to go through a tortuous process, such as they do all too often to Mexicans.
Call Center
案例简介：概要 在墨西哥，接到电话销售和保险公司或银行销售产品和服务电话的不想要的电话是很常见的。当一个人接听其中一个电话时，总会有人试图用这样一个听起来像是机器人一样的演讲来推销新的保险、电话计划或信用卡。墨西哥人已经厌倦了。这种情况是如此 “令人难以置信”，以至于甚至有一个政府办公室创建了一个公共登记册，公民可以在其中取消订阅数据库, 虽然不是很有用，因为许多电话营销运营商改变他们的社会原因来避免这些限制。作为优秀的墨西哥人，我们必须找到一个非常墨西哥的解决方案。我们的目标是以这个恼人的问题结束，并证明我们永远可以成为更多的墨西哥人。 结果 测试阶段结束后，该应用将于 2016年4月正式推出。 战略 380,000 多名墨西哥人抱怨电话销售、保险和银行电话中的意外来电。他们中的许多人想给电话营销公司一个教训，这样他们就不会打扰人们，但是联系这些公司非常困难，甚至更难阻止他们; 在公共项目中注册取消订阅，大部分时间都是无用的。似乎解决方案必须位于同一部手机上，即一个应用程序。在墨西哥，2015年有 6690万移动应用用户，比 2014.We 决定创建一个简单的应用程序增加近 2000万，每个墨西哥人都愿意使用它, 只是给电话营销公司一个教训，不再被打扰。 执行 我们开发了一个连接到电话系统的应用程序。用户必须用自己的名字记录问候语，并指出不想要的电话号码，应用程序将自动过滤它们。然后接收到来自过滤号码的下一个输入呼叫被转移到一个录音中，上面写着 “你好, 你在和手机 <<用户记录的名字>> 如果你想卖给我的是新保险，请按一。如果你想卖给我一张信用卡，按 2.“等等。当线路另一端的人按下任何数字时, 再次被转移到另一个录音中，上面写着 “目前我不能接你的电话”，并被切换回第一个录音信息。 活动描述 “绝望的疾病需要绝望的补救措施”，我们想出了我们能找到的最墨西哥的解决方案: 给电话营销公司一个 “自己吃药的味道”。我们创建了一个系统，允许每个墨西哥人都有自己的应答机，过滤电话营销电话，并将它们发送到自动录音, 在这条线上另一端的人必须经历一个曲折的过程，就像他们经常对墨西哥人那样。
Call Center
案例简介：Synopsis In Mexico it is very common to receive unwanted calls from telemarketing and insurance companies, or banks to sell products and services calls. When a person answers one of those calls, there is always someone trying to sell whether, a new insurance, phone plan or credit card with such a speech that almost sounds robotized. And Mexicans are sick of it. This situation is so “mind-boggling” that, there is even a government office that created a public register in which citizens can unsubscribe of databases, though not very useful since many telemarketing operators change their social reason to avoid these restrictions.As good Mexicans, we had to find a very Mexican solution. Our goal was to end with this exasperating issue, and prove we can always be more Mexicans. Outcome After the testing phase, the app will be officially launched in April 2016. Strategy More than 380,000 Mexicans have complained about unwished calls from telemarketing, insurance and banking calls. Many of them would like to give the telemarketing companies a lesson so they would stop bothering people, but it is very difficult to contact these companies, even more to stop them; and to register in the public program to be unsubscribed, most of the time is useless. It appeared that the solution must reside on the same phone, i.e. an app. In Mexico during 2015 there were 66.9 million users of mobile apps, this is nearly 20 million more than in 2014.We decided to create a simple app, that every Mexican would be willing to use, just to give a lesson to telemarketing companies and no longer being disturbed. Execution We developed an app that connects to the phone calls system. The user must record a greeting with its name and indicate those phone numbers of unwanted calls, and the app will automatically filter them. Then the next entering call from a filtered number is received is transferred to a recording that says " Hello, you're talking to cellular << name recorded by the user >> If what you want to sell me is a new insurance, press one. If you want to sell me a credit card, press 2 ... " and so on. When the person on the other end of the line press any number, is transferred again to another recording that says "For the moment I cannot take your call" and is switched back to the first recorded message. Campaign Description “Desperate diseases need desperate remedies”, and we came up with the most Mexican solution we could find: give the telemarketing companies a “Taste of their own medicine”. We created a system that allows every Mexican to have their own answering machine, which filters telemarketing calls and sends them to an automated recording, in which the person on the other end of the line has to go through a tortuous process, such as they do all too often to Mexicans.
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