Everyone Needs A Little Help Sometimes|海报/平面|广告营销案例【ADGuider广告指南】

每个人有时都需要一点帮助

案例简介：概要自 2008 危机以来，在葡萄牙，许多人已经结束了街头生活。和他们一起，实现了他们所有的梦想，财产，甚至宠物。为了帮助这些人，除了慈善机构之外，还出现了许多项目，但是为了照顾他们的宠物，只有一个项目: 动物生活。自 2011 以来，这个非营利组织一直在为无家可归的宠物提供食物和兽医服务。战略到达人们的心灵并不像到达他们的钱包那么难。考虑到这一点，我们想出了一个独特而令人惊讶的故事。但这还不够。没有付费媒体，我们不得不采取不同的策略。我们的短片被发送给了葡萄牙的主要影响者，这样他们就可以在他们的 Facebook 页面上分享。与动物福利相关的页面也可以观看电影预览，这样他们就可以与追随者分享。在一些国家，结果已经很明显: 成千上万的观点、股票，最重要的是，捐赠增加。结果 2 天内 500,000 次浏览。在主要的国家媒体上发布了这个消息。捐赠增加了超过 30k 份额简要解释活动描述为了支持这个项目，Animalife 刚刚推出了一个简短的电影，里面有一个真实的故事，可以在城市的任何一个角落看到，但是需要到达我们所有人的屏幕。因为，即使是那些没有受到现实影响的人也可以提供帮助。 BriefWithProjectedOutcomes 没有限制相关性只有一部短片，我们接触了社交网络上的成千上万人，并将街道的严酷现实带到人们的家中。从引人入胜的内容和一个独特的故事开始，我们以一个令人惊讶的转折结束。一场没有付费媒体的运动大大增加了这一事业的捐款数量。执行这个想法很简单。想出一部带有明智故事的短片，让葡萄牙人思考。没有付费媒体，我们不得不采取不同的策略。3月29日，我们与葡萄牙影响者举行了短片预览。3月30日，这部电影在 Animalife 社交媒体频道首映，并在其他与动物福利相关的 Facebook 页面上发布。在 4月的第1，我们的电影已经发布了这个消息，并且达到了 500 的浏览量。仅仅两周后，捐款就增加了惊人的 4500%。在一个拥有 1000万人口、典型的低参与度的国家，我们获得了超过 500 的浏览量，这个数字比我们第2 和第3 大城市的人口总和还要大。只有一部短片，我们触动了人心，增加了前所未有的捐赠。

每个人有时都需要一点帮助

案例简介：Synopsis Since the 2008 crisis, in Portugal, a lot of people have ended living on the streets. And with them, went all their dreams, belongings and even pets. To help these people, a lot of projects came up in addition to established charities, but to tend to their pets, there’s only one: Animalife. Since 2011, this non-profit organization has been feeding and offering vet services to the pets of homeless. Strategy Getting to people's hearts is not as hard as getting to their wallets. With this in mind, we came up with an unique and surprising story. But only that wasn't enough. Without paid media, we had to take a different strategy. Our short film was sent to the main Portuguese influencers so that they would share them on their Facebook pages. Pages connected to animal welfare also had access to a film preview so that they could share it with their followers. In some, the results were already evident: thousand of views, shares, and the most important, an increase in donations. Outcome 500 thousand views in 2 days.Made the news in the main national media.Over 30k shares4500% increase in donations BriefExplanation CampaignDescription To support this project, Animalife has just launched a Short filme with a real story that can be witnessed in any corner of the city, but needs to reach the screens of all of us. Because, even those who are untouched by that reality can help. BriefWithProjectedOutcomes NO RESTRICTIONS Relevancy With just one short film, we reached thousands of people on social networks and take the harsh reality of the streets to people's homes. Starting with a engaging content and an unique story, we end with a surprising twist. A campaign without paid media considerably raised the number of donations for this cause. Execution The idea was simple. Come up with a short film with a sensible story that would leave the Portuguese thinking. Without paid media, we had to take a different strategy. On the 29th of March, we held a preview of the short film with portuguese influencers. On the 30th of March, the film premiered on Animalife social media channels and it was distributed across other Facebook pages connected to animal welfare. On the 1st of April, our film had already made the news and was hitting the 500k views mark. After only a fortnight, donations had increased an astounding 4500%. In a country of 10 million people with typical low engagement, we got over 500k views, a number larger than the population of our 2nd and 3rd biggest cities combined. With just one short film we touched hearts and increased donations like never before.