Amplifon Hearing App|短视频,APP|广告营销案例【ADGuider广告指南】

Amplifon 听力应用

案例简介：佩戴助听器已经从根本上变得更好。不是因为新的助听器技术，而是因为我们设计了一项服务，最终让用户牢牢控制使用它。我们的世界第一款 Amplifon 伴侣应用程序适用于任何蓝牙助听器。它了解用户需求，并在需要时提供支持和建议。人工智能就绪配套服务，积极帮助客户克服面临的新的困难挑战，提供每日提醒、实时反馈鼓励，并提供无与伦比的技术支持，包括教程和常见问题解答。配套服务指导和支持客户,鼓励他们在每一步都最大限度地利用助听器。该应用程序还支持客户帮助他们恢复最佳听力，从而提高他们的生活质量。它允许客户在餐馆、听音乐和户外环境中，从一个中央控制面板管理音量控制、噪音水平、风力减少等。客户还可以使用该应用程序找到最近的 Amplifon 商店并直接预订约会。这个应用程序是 Amplifon 数字转型战略的重要组成部分。它有助于吸引新的年轻一代客户。它还满足了 Amplifon 的核心目标群体不断变化的需求，这些老顾客过着越来越活跃的数字生活。最后，它还强调了 Amplifon 作为领先听力护理服务提供商的地位，通过启用新的数字服务来丰富整体客户体验，尤其是售后服务，并最终提高客户满意度。该应用程序自推出以来，在 4 个月内已经下载了 3,800 多次。发布会当天，Amplifon 股价上涨 10%。

Amplifon 听力应用

案例简介：Wearing a hearing aid has radically changed for the better. Not because of new hearing aid technology, but because we’ve designed a service that finally puts the user firmly in control of using it.Our world-first Amplifon Companion app works with any Bluetooth hearing aid. It learns about user needs and behaviours to give support and advice exactly when needed.An AI ready companion service that actively helps customers overcome new and difficult challenges they face, giving daily reminders, real-time feedback encouragement, and offering unparalleled technical support, including tutorials and FAQs.The companion service guides and supports customers, encouraging them to use their hearing aids to their greatest potential every step of the way. The app also supports customers to help them regain optimal hearing thus improving their quality of life. It allows customers to manage volume control, noise levels, wind reduction and more, in restaurants, when listening to music and in the outdoor environment, from a single central control panel. Customers can also locate the nearest Amplifon store and book appointments directly using the app.This app is a crucial building block of Amplifon’s digital transformation strategy. It helps to attract a new, younger generation of customers. And it satisfies the changing needs of Amplifon’s core target group of older customers who live an increasingly more active, digital lifestyle. Finally, it also underlines Amplifon’s position as the leading hearing care service provider by enabling new, digital services that enrich the overall customer experience, especially after-sales, and will ultimately increase customer satisfaction.The app has been downloaded more than 3,800 times in a period of 4 months since its launch. On the day of the launch, Amplifon shares rose 10%.