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Eva 故事
案例简介：K's Galleries-Vilko 项目自豪地展示: 跟随 EVA 如果大屠杀期间的一个女孩有 Instagram 呢？ 你如何向今天的年轻人讲述大屠杀的故事，让他们坐起来倾听？你用合适的媒介抓住他们。 遇见 @ eva.stories-纳粹迫害的第一人称叙述。 来自匈牙利的 13 岁女孩伊娃 · 海曼在奥斯威辛去世，她留下了一本日记，描述了她生命的最后几个月。•为了准备大屠杀纪念日，她的日记将被改编成 50 多个描述她生活的 Instagram 故事，每 30 分钟在 @ eva 上发表一次。专门为此目的设置的故事 Instagram 页面。 想象一下，如果生活在大屠杀期间的犹太孩子有智能手机、社交网络，并且可以记录发生了什么，会发生什么？这是 “eva 的故事” 的起点 -- 这是一个独特的新 Instagram 系列，将在 24 小时内举办今年的大屠杀纪念日, 每 30 分钟发布一个新的故事，记录伊娃 · 海曼的生活，她是一名来自匈牙利的 13 岁女孩，死于奥斯威辛，并留下了她的日记。 当纳粹在 1944年入侵匈牙利时，伊娃 · 海曼是一个 13 岁的女孩，住在纳吉瓦拉德镇。她在 1944年2月13日生日那天开始写日记，并在 1944年5月30日停下来 -- 仅仅三个月后，三天前，她被火车驱逐到奥斯威辛，在那里她去世了。 75 年后，她的故事被改编成了一个特殊的电影项目，由高科技企业家马蒂 · 科哈维和他的女儿玛雅制作和创作，他们在这个项目上投资了数百万美元。为此，他们将伊娃的个人日记改编成剧本，并与一个由 400 名制作人员、演员和临时演员组成的团队一起，重建了伊娃的生活，并在乌克兰利沃夫拍摄了这部电影。 “我们把日记翻译成了整整 70 分钟的电影，” 马蒂 · 科查维解释道。“这是 Instagram 做过的最大的项目之一。”我们问自己，如果伊娃拥有智能手机和 Instagram，而不是写日记的笔和纸，会发生什么。那时我们决定用智能手机或模拟智能手机的相机拍摄整部电影，女孩总是拿着相机，整部电影是从她的角度拍摄的 ”。Kochavi 补充道，“这个想法是为了营造伊娃生活的环境，并拍摄她寄给朋友的照片。” 伊娃的故事将在她为大屠杀纪念日设立的特别 Instagram 页面上讲述。在 24 小时内，她的生活将通过静止图像变得栩栩如生, 文本段落和故事将让观众见证她生命最后几个月发生的事件 -- 从了解她的家人和朋友, 一直到纳粹入侵她的城市从房子里连根拔起，搬到犹太人区，暴力和酷刑她幸存下来，直到她登上去奥斯威辛的火车。 当被问及玛雅 · 科查维时，他说: “这些故事将把伊娃从一张无名的脸变成一张五彩缤纷的脸, 栩栩如生的相关人物讲述了她的生活以及生活中发生的事情，就像今天世界上成千上万的人记录他们的日常生活一样 ”。 这项运动与利奥 · 伯内特 · 以色列合作，通过广告牌和预告视频 “如果大屠杀期间的一个女孩有 Instagram 怎么办？”？“和影响者激活策略。几小时内，它引发了一场全国性的对话，@ eva.stories Instagram 页面成为以色列第一个在一周内有机聚集了 120.000 多名追随者的商业 Instagram 页面。虽然超过 1,000 名影响者和以色列名人已经发布了关于伊娃的故事, 到目前为止，真正的胜利是看到有多少年轻人已经注册了这个页面，并且第一次提前讨论大屠杀日。 那么这一页什么时候真正开始？5月1日。帖子将每 30 分钟出现一次，直到 5月2日上午10:00，警报声响起，以色列各地的人们将安静地站立一分钟。我们还将播出伊娃最后一个故事的时间 -- 就在她被运往奥斯威辛之前，再也不会回来了。
Eva 故事
案例简介：K’s Galleries – a Vilko Project proudly presents: FOLLOWING EVA What if a Girl during the Holocaust had Instagram? How do you recount the story of the Holocaust to today’s youth in a way that will make them sit up and listen? You grab them by the guts on the right medium. Meet @eva.stories – a first person account of Nazi persecution. Eva Heiman, a 13-year-old girl from Hungary who perished in Auschwitz, left a diary describing the last months of her life. • In preparation of the Holocaust Remembrance Day, her diary will be adapted into more than 50 Instagram stories depicting her life which will be published every 30 minutes on @eva.stories Instagram page set up especially for this purpose. Imagine what would have happened if the Jewish kids who lived during the Holocaust had had a smartphone, social networks and could have documented what was going on? That was the starting point for ‘Eva’s Stories’ – a unique new Instagram series which will for this year’s Holocaust Remembrance Day, over a period of 24 hours, issue a new story every 30 minutes documenting the life of Eva Haiman, a 13-year-old girl from Hungary who perished in Auschwitz, and left her diary behind. When the Nazis invaded Hungary in 1944, Eva Heiman was a 13-year-old girl living in the town of Nagyvarad. She began to write a diary on her birthday, February 13th 1944 and stopped on May 30th 1944 – just three months later and three days before she was deported by train to Auschwitz, where she perished. 75 years later, her story has been adapted into a special film project produced and created by hi-tech entrepreneur Matti Kohavi and his daughter Maya, who invested millions of dollars in the project. To do that, they adapted Eva's personal diary into a screenplay and together with a team of 400 production people, actors and extras, they reconstructed Eva’s life and filmed it in Lviv Ukraine. "We took the diary and actually translated it into a full 70-minute film," Mati Kochavi explains. "It is one of the biggest projects that Instagram has ever done." We asked ourselves what would happen if Eva, instead of a pen and paper for writing a diary, had a smartphone and Instagram. That’s when we decided to shoot the entire film with a smartphone or a camera that simulates the smartphone, with the girl always holding the camera, and the entire film being shot from her perspective". Kochavi adds that "the idea was to build the environment in which Eva lived and supposedly photographed what she was sending to her friends." Eva’s story will be recounted on the special Instagram page set up in her memory for Holocaust Memorial Day. During 24 hours, her life will be brought to life through still images, text passages and stories that will let the audience bear witness to events that took place during the last months of her life - from getting to know her family and friends, through to the Nazi invasion of her city, the uprooting from the house, move to the ghetto, violence and torture she survived, right up to her boarding the train to Auschwitz. When asked Maya Kochavi said: "The stories will turn Eva from a nameless face into a colorful, lifelike and relevant figure that tells about of her life and what’s happening in it in much the same way millions of people around the world today document their everyday lives". Working with Leo Burnett Israel to get the word out, the campaign launched with billboards and a teaser trailer video “What if a girl during the holocaust had Instagram?” and influencer activation strategy. Within hours it sparked a nationwide conversation and @eva.stories Instagram page became the first commercial Instagram page in Israel to organically gather over 120.000 followers in a week. While over 1,000 influencers and Israeli celebrities have already posted about Eva’s Stories, the real win so far is to see the number of youngsters who have signed up to the page and are for the first time discussing Holocaust Day ahead of time. So when does the page kick-off for real? On May 1st. Posts will appear every 30 minutes until 10:00 AM on May 2nd the time at which the siren will sound and people all over Israel will stand still for a one minute of silent remembrance. Time at which we will also air Eva’s last story – right before she was shipped off to Auschwitz, never to return.
Eva stories
案例简介：K's Galleries-Vilko 项目自豪地展示: 跟随 EVA 如果大屠杀期间的一个女孩有 Instagram 呢？ 你如何向今天的年轻人讲述大屠杀的故事，让他们坐起来倾听？你用合适的媒介抓住他们。 遇见 @ eva.stories-纳粹迫害的第一人称叙述。 来自匈牙利的 13 岁女孩伊娃 · 海曼在奥斯威辛去世，她留下了一本日记，描述了她生命的最后几个月。•为了准备大屠杀纪念日，她的日记将被改编成 50 多个描述她生活的 Instagram 故事，每 30 分钟在 @ eva 上发表一次。专门为此目的设置的故事 Instagram 页面。 想象一下，如果生活在大屠杀期间的犹太孩子有智能手机、社交网络，并且可以记录发生了什么，会发生什么？这是 “eva 的故事” 的起点 -- 这是一个独特的新 Instagram 系列，将在 24 小时内举办今年的大屠杀纪念日, 每 30 分钟发布一个新的故事，记录伊娃 · 海曼的生活，她是一名来自匈牙利的 13 岁女孩，死于奥斯威辛，并留下了她的日记。 当纳粹在 1944年入侵匈牙利时，伊娃 · 海曼是一个 13 岁的女孩，住在纳吉瓦拉德镇。她在 1944年2月13日生日那天开始写日记，并在 1944年5月30日停下来 -- 仅仅三个月后，三天前，她被火车驱逐到奥斯威辛，在那里她去世了。 75 年后，她的故事被改编成了一个特殊的电影项目，由高科技企业家马蒂 · 科哈维和他的女儿玛雅制作和创作，他们在这个项目上投资了数百万美元。为此，他们将伊娃的个人日记改编成剧本，并与一个由 400 名制作人员、演员和临时演员组成的团队一起，重建了伊娃的生活，并在乌克兰利沃夫拍摄了这部电影。 “我们把日记翻译成了整整 70 分钟的电影，” 马蒂 · 科查维解释道。“这是 Instagram 做过的最大的项目之一。”我们问自己，如果伊娃拥有智能手机和 Instagram，而不是写日记的笔和纸，会发生什么。那时我们决定用智能手机或模拟智能手机的相机拍摄整部电影，女孩总是拿着相机，整部电影是从她的角度拍摄的 ”。Kochavi 补充道，“这个想法是为了营造伊娃生活的环境，并拍摄她寄给朋友的照片。” 伊娃的故事将在她为大屠杀纪念日设立的特别 Instagram 页面上讲述。在 24 小时内，她的生活将通过静止图像变得栩栩如生, 文本段落和故事将让观众见证她生命最后几个月发生的事件 -- 从了解她的家人和朋友, 一直到纳粹入侵她的城市从房子里连根拔起，搬到犹太人区，暴力和酷刑她幸存下来，直到她登上去奥斯威辛的火车。 当被问及玛雅 · 科查维时，他说: “这些故事将把伊娃从一张无名的脸变成一张五彩缤纷的脸, 栩栩如生的相关人物讲述了她的生活以及生活中发生的事情，就像今天世界上成千上万的人记录他们的日常生活一样 ”。 这项运动与利奥 · 伯内特 · 以色列合作，通过广告牌和预告视频 “如果大屠杀期间的一个女孩有 Instagram 怎么办？”？“和影响者激活策略。几小时内，它引发了一场全国性的对话，@ eva.stories Instagram 页面成为以色列第一个在一周内有机聚集了 120.000 多名追随者的商业 Instagram 页面。虽然超过 1,000 名影响者和以色列名人已经发布了关于伊娃的故事, 到目前为止，真正的胜利是看到有多少年轻人已经注册了这个页面，并且第一次提前讨论大屠杀日。 那么这一页什么时候真正开始？5月1日。帖子将每 30 分钟出现一次，直到 5月2日上午10:00，警报声响起，以色列各地的人们将安静地站立一分钟。我们还将播出伊娃最后一个故事的时间 -- 就在她被运往奥斯威辛之前，再也不会回来了。
Eva stories
案例简介：K’s Galleries – a Vilko Project proudly presents: FOLLOWING EVA What if a Girl during the Holocaust had Instagram? How do you recount the story of the Holocaust to today’s youth in a way that will make them sit up and listen? You grab them by the guts on the right medium. Meet @eva.stories – a first person account of Nazi persecution. Eva Heiman, a 13-year-old girl from Hungary who perished in Auschwitz, left a diary describing the last months of her life. • In preparation of the Holocaust Remembrance Day, her diary will be adapted into more than 50 Instagram stories depicting her life which will be published every 30 minutes on @eva.stories Instagram page set up especially for this purpose. Imagine what would have happened if the Jewish kids who lived during the Holocaust had had a smartphone, social networks and could have documented what was going on? That was the starting point for ‘Eva’s Stories’ – a unique new Instagram series which will for this year’s Holocaust Remembrance Day, over a period of 24 hours, issue a new story every 30 minutes documenting the life of Eva Haiman, a 13-year-old girl from Hungary who perished in Auschwitz, and left her diary behind. When the Nazis invaded Hungary in 1944, Eva Heiman was a 13-year-old girl living in the town of Nagyvarad. She began to write a diary on her birthday, February 13th 1944 and stopped on May 30th 1944 – just three months later and three days before she was deported by train to Auschwitz, where she perished. 75 years later, her story has been adapted into a special film project produced and created by hi-tech entrepreneur Matti Kohavi and his daughter Maya, who invested millions of dollars in the project. To do that, they adapted Eva's personal diary into a screenplay and together with a team of 400 production people, actors and extras, they reconstructed Eva’s life and filmed it in Lviv Ukraine. "We took the diary and actually translated it into a full 70-minute film," Mati Kochavi explains. "It is one of the biggest projects that Instagram has ever done." We asked ourselves what would happen if Eva, instead of a pen and paper for writing a diary, had a smartphone and Instagram. That’s when we decided to shoot the entire film with a smartphone or a camera that simulates the smartphone, with the girl always holding the camera, and the entire film being shot from her perspective". Kochavi adds that "the idea was to build the environment in which Eva lived and supposedly photographed what she was sending to her friends." Eva’s story will be recounted on the special Instagram page set up in her memory for Holocaust Memorial Day. During 24 hours, her life will be brought to life through still images, text passages and stories that will let the audience bear witness to events that took place during the last months of her life - from getting to know her family and friends, through to the Nazi invasion of her city, the uprooting from the house, move to the ghetto, violence and torture she survived, right up to her boarding the train to Auschwitz. When asked Maya Kochavi said: "The stories will turn Eva from a nameless face into a colorful, lifelike and relevant figure that tells about of her life and what’s happening in it in much the same way millions of people around the world today document their everyday lives". Working with Leo Burnett Israel to get the word out, the campaign launched with billboards and a teaser trailer video “What if a girl during the holocaust had Instagram?” and influencer activation strategy. Within hours it sparked a nationwide conversation and @eva.stories Instagram page became the first commercial Instagram page in Israel to organically gather over 120.000 followers in a week. While over 1,000 influencers and Israeli celebrities have already posted about Eva’s Stories, the real win so far is to see the number of youngsters who have signed up to the page and are for the first time discussing Holocaust Day ahead of time. So when does the page kick-off for real? On May 1st. Posts will appear every 30 minutes until 10:00 AM on May 2nd the time at which the siren will sound and people all over Israel will stand still for a one minute of silent remembrance. Time at which we will also air Eva’s last story – right before she was shipped off to Auschwitz, never to return.
Eva 故事
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Eva stories
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