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案例简介:为了宣传 PERRIER,Fines Bulles,Perrier 的更小但仍然非凡的泡沫,奥美巴黎和 Perrier 重新诠释了其戛纳狮子大奖赛获奖品牌电影《狮子》, 由让-保罗 · 古德在 1990年执导,从《罚款布勒斯》的观点中被告知; 这意味着除了勇气之外,一切都变得更小了!这部电影翻拍的女演员现在很小。狮子是一只幼崽。即使是音乐,虽然故意让人想起它的前身,但现在听起来更小了。而且,随着故事的发展,女孩和幼崽都被一瓶清新的 PERRIER 吸引住了 -- 这一次,这是一瓶 PERRIER,Fines Bulles。
案例简介:To promote PERRIER, Fines Bulles, Perrier's smaller-- yet still Extraordinaire-- bubbles, Ogilvy Paris and Perrier reinterpret its Cannes Lions Grand Prix winning brand Film, "The Lion", directed by Jean-Paul Goude in 1990, to be told from the POV of Fines Bulles; meaning everything is smaller, except for courage! The actress of the film's remake is now small. The lion is a cub. Even the music, although intentionally reminiscent of its predecessor, is now smaller sounding. And, as the story goes, both the girl and the cub are drawn to the refreshing bottle of PERRIER—only, this time, it’s a bottle of PERRIER, Fines Bulles.
什么都可以变小,除了勇气 | The Lion Cub
案例简介:为了宣传 PERRIER,Fines Bulles,Perrier 的更小但仍然非凡的泡沫,奥美巴黎和 Perrier 重新诠释了其戛纳狮子大奖赛获奖品牌电影《狮子》, 由让-保罗 · 古德在 1990年执导,从《罚款布勒斯》的观点中被告知; 这意味着除了勇气之外,一切都变得更小了!这部电影翻拍的女演员现在很小。狮子是一只幼崽。即使是音乐,虽然故意让人想起它的前身,但现在听起来更小了。而且,随着故事的发展,女孩和幼崽都被一瓶清新的 PERRIER 吸引住了 -- 这一次,这是一瓶 PERRIER,Fines Bulles。
什么都可以变小,除了勇气 | The Lion Cub
案例简介:To promote PERRIER, Fines Bulles, Perrier's smaller-- yet still Extraordinaire-- bubbles, Ogilvy Paris and Perrier reinterpret its Cannes Lions Grand Prix winning brand Film, "The Lion", directed by Jean-Paul Goude in 1990, to be told from the POV of Fines Bulles; meaning everything is smaller, except for courage! The actress of the film's remake is now small. The lion is a cub. Even the music, although intentionally reminiscent of its predecessor, is now smaller sounding. And, as the story goes, both the girl and the cub are drawn to the refreshing bottle of PERRIER—only, this time, it’s a bottle of PERRIER, Fines Bulles.
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什么都可以变小,除了勇气 | The Lion Cub
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Perrier Fines Bulles. Now with small bubbles
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