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名车
案例简介:当其他零售商竞相成为杂货配送的第一名时,沃尔玛决定加快推出他们的杂货提货服务。是的,接车,所以我们带了骑兵。我们创造了电影和电视汽车的史诗般的交叉 -- 从蝙蝠车到灰姑娘的马车,再到神秘机器,展示这项服务是如何工作的。而且奏效了。沃尔玛的名车专场在推出后的 24 小时内就有超过 2000万次浏览,一周内有 7亿次印象。
名车
案例简介:While other retailers were racing to become number one in grocery delivery, Walmart decided to accelerate the launch their grocery pickup service. Yes, pick-up, So we brought in the cavalry. We created an epic crossover of film and television cars – from the Batmobile to Cinderella’s carriage to the Mystery Machine to demonstrate how the service works. And it worked. Walmart’s Famous Cars spot had over 20 million views within 24 hours of launch, and 700 million impressions in a week.
Famous Cars
案例简介:当其他零售商竞相成为杂货配送的第一名时,沃尔玛决定加快推出他们的杂货提货服务。是的,接车,所以我们带了骑兵。我们创造了电影和电视汽车的史诗般的交叉 -- 从蝙蝠车到灰姑娘的马车,再到神秘机器,展示这项服务是如何工作的。而且奏效了。沃尔玛的名车专场在推出后的 24 小时内就有超过 2000万次浏览,一周内有 7亿次印象。
Famous Cars
案例简介:While other retailers were racing to become number one in grocery delivery, Walmart decided to accelerate the launch their grocery pickup service. Yes, pick-up, So we brought in the cavalry. We created an epic crossover of film and television cars – from the Batmobile to Cinderella’s carriage to the Mystery Machine to demonstrate how the service works. And it worked. Walmart’s Famous Cars spot had over 20 million views within 24 hours of launch, and 700 million impressions in a week.
名车
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Famous Cars
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