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野马马赫-E专家在0-60
案例简介：增强现实正在改变客户体验产品的方式。事实上，最近的调查表明，美国近一半的千禧一代更喜欢一种产品的增强现实体验，以帮助他们在假日季节之前进行购买。 福特刚刚推出了AR体验，以帮助消费者近距离虚拟使用有史以来第一款全电动野马-野马马赫-E。 现在，消费者可以体验这辆车，就像他们从未想象过的 “专家在0-60”，这是一个10集，音频引导的增强现实系列，由野马马赫-E团队的成员讲述，该团队将SUV带到客户家中或任何地方。新的沉浸式方法只是该品牌正在创新的一种方式，以适应当今基本上虚拟经济的方式。 与其他AR体验不同，使用BBDO创建的 “专家在0-60” 鼓励观众在车辆周围移动，而专家建议查看每个功能的最佳有利点。用户可以听到设计灵感，探索车辆的机舱内部，甚至可以看到野马马赫-E在0-60英里/小时的演示中从生产线上起飞。
野马马赫-E专家在0-60
案例简介：Augmented Reality is transforming the way customers are experiencing products. In fact, recent surveys highlight that nearly half of millennials in the U.S. would prefer an augmented reality experience of a product to help them make purchases ahead of the holiday season. Ford has just launched an AR experience to help bring consumers up close and virtual with the first-ever all-electric Mustang—the Mustang Mach-E. Now, consumers can experience the vehicle like they would have never imagined with “Expert in 0-60,” a 10-episode, audio guided augmented reality series narrated by members of the Mustang Mach-E team that brings the SUV inside customers’ homes or anywhere. The new immersive approach is just one way that the brand is innovating to adapt to today’s largely virtual economy. Unlike other AR experiences, “Expert in 0-60,” which was created with BBDO, encourages viewers to move around the vehicle, while experts suggest the best vantage points to view each feature. Users can hear about the design inspiration, explore inside the vehicle’s cabin and even see the Mustang Mach-E shoot off the line in a 0-60mph demonstration.
Mustang Mach-E Expert in 0-60
案例简介：增强现实正在改变客户体验产品的方式。事实上，最近的调查表明，美国近一半的千禧一代更喜欢一种产品的增强现实体验，以帮助他们在假日季节之前进行购买。 福特刚刚推出了AR体验，以帮助消费者近距离虚拟使用有史以来第一款全电动野马-野马马赫-E。 现在，消费者可以体验这辆车，就像他们从未想象过的 “专家在0-60”，这是一个10集，音频引导的增强现实系列，由野马马赫-E团队的成员讲述，该团队将SUV带到客户家中或任何地方。新的沉浸式方法只是该品牌正在创新的一种方式，以适应当今基本上虚拟经济的方式。 与其他AR体验不同，使用BBDO创建的 “专家在0-60” 鼓励观众在车辆周围移动，而专家建议查看每个功能的最佳有利点。用户可以听到设计灵感，探索车辆的机舱内部，甚至可以看到野马马赫-E在0-60英里/小时的演示中从生产线上起飞。
Mustang Mach-E Expert in 0-60
案例简介：Augmented Reality is transforming the way customers are experiencing products. In fact, recent surveys highlight that nearly half of millennials in the U.S. would prefer an augmented reality experience of a product to help them make purchases ahead of the holiday season. Ford has just launched an AR experience to help bring consumers up close and virtual with the first-ever all-electric Mustang—the Mustang Mach-E. Now, consumers can experience the vehicle like they would have never imagined with “Expert in 0-60,” a 10-episode, audio guided augmented reality series narrated by members of the Mustang Mach-E team that brings the SUV inside customers’ homes or anywhere. The new immersive approach is just one way that the brand is innovating to adapt to today’s largely virtual economy. Unlike other AR experiences, “Expert in 0-60,” which was created with BBDO, encourages viewers to move around the vehicle, while experts suggest the best vantage points to view each feature. Users can hear about the design inspiration, explore inside the vehicle’s cabin and even see the Mustang Mach-E shoot off the line in a 0-60mph demonstration.
野马马赫-E专家在0-60
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Mustang Mach-E Expert in 0-60
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