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少说话，继续走
案例简介：好莱坞超级巨星米拉·乔沃维奇 (Milla Jovovich) 是全球数字代理商部门 (Dept) 的一项运动，是世界排名第一的苏格兰威士忌约翰尼·沃克 (Johnnie walker) 的新本地步行者。在这场运动中，米拉·乔沃维奇 (Milla Jovovich) 和约翰尼·沃克 (Johnnie Walker) 试图激发人们 “保持行走”，充满信心地社交，并传播积极和勇气。“米拉是完美的大使，” 部门客户总监杰西卡·奥特罗·伊利 (Jessica Otero Ely) 说。“她体现了活动创意方向的核心灵感; 东欧顽强，有韧性和以行动为导向的精神。” 该活动以其核心座右铭鼓励观众: “少说，继续走”，反映了约翰尼·沃克 (Johnnie Walker) 自己的以行动为导向的思维方式和东欧的进步性质。部门副创意总监若昂·伊纳西奥 (jo ã oin á cio) 解释说: “竞选理念源于一种非常强大的洞察力，这种洞察力将品牌、地区、米拉和我们的观众完美地联系在一起。”“行动胜于雄辩，米拉就像约翰尼一样，是一个让步行说话的人的完美例子。”荷兰部为约翰尼·沃克创作的电影广告，类别为: 酒精饮料。
少说话，继续走
案例简介：Hollywood superstar Milla Jovovich is the new local walker for Johnnie Walker, the world’s number one Scotch Whisky, in a campaign by global digital agency Dept. In this campaign, Milla Jovovich and Johnnie Walker seek to inspire people to “Keep Walking”, socialise with confidence, and spread positivity and courage. “Milla is the perfect ambassador,” says Jessica Otero Ely, Account Director, Dept. “She embodies the core inspiration for the creative direction of the campaign; the tenacious, resilient, and action-orientated spirit of Eastern Europe.” The campaign encourages viewers with its core motto: “Less Talking, Keep Walking”, reflecting both Johnnie Walker’s own action-orientated mindset and the progressive nature of Eastern Europe. “The campaign idea stems from a very powerful insight that ties in brand, region, Milla and our audience together perfectly,” explains João Inácio, Associate Creative Director, Dept. “Actions talk louder than words and Milla, just like Johnnie, is the perfect example of someone who lets the walking do the talking. Film advertisement created by Dept, Netherlands for Johnnie Walker, within the category: Alcoholic Drinks.
Less Talking, Keep Walking
案例简介：好莱坞超级巨星米拉·乔沃维奇 (Milla Jovovich) 是全球数字代理商部门 (Dept) 的一项运动，是世界排名第一的苏格兰威士忌约翰尼·沃克 (Johnnie walker) 的新本地步行者。在这场运动中，米拉·乔沃维奇 (Milla Jovovich) 和约翰尼·沃克 (Johnnie Walker) 试图激发人们 “保持行走”，充满信心地社交，并传播积极和勇气。“米拉是完美的大使，” 部门客户总监杰西卡·奥特罗·伊利 (Jessica Otero Ely) 说。“她体现了活动创意方向的核心灵感; 东欧顽强，有韧性和以行动为导向的精神。” 该活动以其核心座右铭鼓励观众: “少说，继续走”，反映了约翰尼·沃克 (Johnnie Walker) 自己的以行动为导向的思维方式和东欧的进步性质。部门副创意总监若昂·伊纳西奥 (jo ã oin á cio) 解释说: “竞选理念源于一种非常强大的洞察力，这种洞察力将品牌、地区、米拉和我们的观众完美地联系在一起。”“行动胜于雄辩，米拉就像约翰尼一样，是一个让步行说话的人的完美例子。”荷兰部为约翰尼·沃克创作的电影广告，类别为: 酒精饮料。
Less Talking, Keep Walking
案例简介：Hollywood superstar Milla Jovovich is the new local walker for Johnnie Walker, the world’s number one Scotch Whisky, in a campaign by global digital agency Dept. In this campaign, Milla Jovovich and Johnnie Walker seek to inspire people to “Keep Walking”, socialise with confidence, and spread positivity and courage. “Milla is the perfect ambassador,” says Jessica Otero Ely, Account Director, Dept. “She embodies the core inspiration for the creative direction of the campaign; the tenacious, resilient, and action-orientated spirit of Eastern Europe.” The campaign encourages viewers with its core motto: “Less Talking, Keep Walking”, reflecting both Johnnie Walker’s own action-orientated mindset and the progressive nature of Eastern Europe. “The campaign idea stems from a very powerful insight that ties in brand, region, Milla and our audience together perfectly,” explains João Inácio, Associate Creative Director, Dept. “Actions talk louder than words and Milla, just like Johnnie, is the perfect example of someone who lets the walking do the talking. Film advertisement created by Dept, Netherlands for Johnnie Walker, within the category: Alcoholic Drinks.
少说话，继续走
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Less Talking, Keep Walking
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