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未来开始
案例简介：在Chipotle以威利·纳尔逊 (Willie Nelson) 为主题的开创性工作报道了酷玩乐队 (Coldplay) 的 “科学家” (The Scientist) 十年后，天文台再次与Nexus Studios合作，为家庭农民的未来制作了一个停止动画的故事，充满了希望和乐观的未来，这次是凯西·马斯格雷夫斯 (Kacey Musgraves) 重新构想了另一部酷玩经典，“修理你。” 这是一个在美国经常上演的故事: 家庭农场的世代相传，与工业化农业的竞争以及年轻人对城市职业生活的渴望导致农场被出售。仅在过去的十年中，美国就失去了超过2000万英亩的农田，这一趋势以每年200万英亩的平均速度持续下去。美国天文台为Chipotle制作的电影广告，类别为: 食品。
未来开始
案例简介：Ten years after Chipotle’s groundbreaking work featuring Willie Nelson covering Coldplay’s “The Scientist,” Observatory once again teamed up with Nexus Studios to craft a stop-animation tale of hope and optimism for the future of family farmers, this time with Kacey Musgraves reimagining another Coldplay classic, “Fix You.” It’s a tale playing out all too frequently across America: after generations on the family farm, competition with industrialized farming and the young person’s desire for an urban professional life leads to putting the farm up for sale. In the last decade alone, the U.S. has lost more than 20 million acres of farmland, a trend that continues at an average rate of 2 million acres per year. Film advertisement created by Observatory, United States for Chipotle, within the category: Food.
A Future Begins
案例简介：在Chipotle以威利·纳尔逊 (Willie Nelson) 为主题的开创性工作报道了酷玩乐队 (Coldplay) 的 “科学家” (The Scientist) 十年后，天文台再次与Nexus Studios合作，为家庭农民的未来制作了一个停止动画的故事，充满了希望和乐观的未来，这次是凯西·马斯格雷夫斯 (Kacey Musgraves) 重新构想了另一部酷玩经典，“修理你。” 这是一个在美国经常上演的故事: 家庭农场的世代相传，与工业化农业的竞争以及年轻人对城市职业生活的渴望导致农场被出售。仅在过去的十年中，美国就失去了超过2000万英亩的农田，这一趋势以每年200万英亩的平均速度持续下去。美国天文台为Chipotle制作的电影广告，类别为: 食品。
A Future Begins
案例简介：Ten years after Chipotle’s groundbreaking work featuring Willie Nelson covering Coldplay’s “The Scientist,” Observatory once again teamed up with Nexus Studios to craft a stop-animation tale of hope and optimism for the future of family farmers, this time with Kacey Musgraves reimagining another Coldplay classic, “Fix You.” It’s a tale playing out all too frequently across America: after generations on the family farm, competition with industrialized farming and the young person’s desire for an urban professional life leads to putting the farm up for sale. In the last decade alone, the U.S. has lost more than 20 million acres of farmland, a trend that continues at an average rate of 2 million acres per year. Film advertisement created by Observatory, United States for Chipotle, within the category: Food.
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