Grey New York has created a Father's Day spot for Gillette that aims to remind young men that their fathers might know them better than they think. In the spot, young men are led to believe that they are participating in a testing round of a new app that can provide personalized answers to questions like "how do I know when I love someone?" and "how do I show confidence?" After the testing rounds, it is revealed to the men that it was actually their dads providing the answers, not the app's technology. Called "Go Ask Dad," the campaign is rooted in research that found that 84% of guys today say their main source for information is their phones. CreditsExecutive Creative Director: Leo SavageExecutive Creative Director: Jeff StampArt Director: Garam ParkCopywriter: Alejandra GuerreroArt Director: Robert JencksCopywriter: Tan ErginayProject Manager: Joey ScarilloEXECUTIVE PRODUCTION: TownhouseTownhouse President: Bennett McCarrollTownhouse Head of Integrated Production – James McPhersonTownhouse Producer: Rondell WescottTownhouse Assistant Producer: Chase WagnerProduction Company (location): Interrogate Films, Los AngelesDirector: Michael MarantzDirector of Photography: Luca Del PuppoEditor (person & company): Dana Bol, Nice ShoesMusic/Sound Design (person & company): Dante Desole, Townhouse Studios