Make yourself unstoppable (Full Version)|短视频|广告营销案例【ADGuider广告指南】

本案例默认翻译为中文，点击可切换回原语言

已切换成原语言，点击可翻译成中文

让自己势不可挡 (完整版)

案例简介：Serviceplan Campaign X 与格莱美提名的制作人、歌手兼词曲作者 MNEK 和热门德国导演 Wolf & Lamm 成功合作制作了 “让自己不可阻挡”，这是一个为瑞士高级男装品牌 Strellson 制作的品牌音乐视频,自推出以来，全球已有 9800万多个媒体印象。这部 “让自己不可阻挡” 的电影旨在吸引新一代穿着斯特尔森服装的男人，并在女王已故主唱弗雷迪 · 水星 70 岁生日发布(2016年9月5日)。明星音乐制作人 MNEK 的当代版本的开创性女王歌曲 “不要阻止我” 是专门为配乐委托制作的。这部电影被认为是宣传 Strellson 秋冬 2016 系列的独特方式，并完美地为品牌定义了一种反映其当代风格的新态度图像并捕捉到 Strellson 客户的独特性。这部超现实主义电影由 Wolf & Lamm (Joffrey Jans 和 Kai Kurve) 执导，由 Wanda 和 Neverest 巧妙制作，以一个穿着 Strellson suiting 的华丽主角为特色, 在穿越一个充满意想不到的奇异世界的旅程中障碍。梦幻般的音乐视频反映了竞选信息: “让自己不可阻挡”。这个概念是由广告公司 Serviceplan Campaign X 与常务董事克里斯蒂娜 · 安特斯 (咨询) 和汉斯-彼得 · 斯波勒 (创作) 及其团队一起设计的。 MNEK 女王歌曲《不要阻止我》的封面版本在所有主要流媒体平台上正式发布。这位英国歌手/词曲作者此前曾与碧昂丝、鲁迪蒙特和凯莉·米洛等大牌合作，他用与文本本身同样不可阻挡的动力创作了一部新的经典作品。这部电影伴随着领先时尚杂志的平面广告和社交媒体运动,在竞选期间，Strellson 的品牌知名度提高了 43%。

让自己势不可挡 (完整版)

案例简介：Serviceplan Campaign X’s successful collaboration with Grammy-nominated producer, singer & songwriter MNEK and hot German directors Wolf & Lamm on ‘Make yourself unstoppable’, a branded music video for premium Swiss menswear brand Strellson, has had more than 98 million media impressions worldwide since its launch.The ‘Make yourself unstoppable’ film was designed to appeal to a new generation of Strellson-wearing men, and released on what would have been the 70th birthday of Queen’s late frontman Freddie Mercury (5 September 2016).Star Music Producer MNEK’s contemporary version of the seminal Queen song ‘Don’t Stop Me Now’ was commissioned specifically for the soundtrack.The film was conceived as a unique way of promoting the Strellson Autumn/ Winter 2016 collection, and perfectly defined a new attitude for the brand that reflected its contemporary image and captured the uniqueness of the Strellson customer.With cinematic direction from Wolf & Lamm (Joffrey Jans and Kai Kurve), and slick production by Wanda and Neverest, the surreal film features a flamboyant lead character dressed in Strellson suiting, on a journey through a bizarre world full of unexpected obstacles. The fantastical music video reflects the campaign message: ‘Make Yourself Unstoppable’. The concept was devised by advertising agency Serviceplan Campaign X with the managing directors Christina Antes (consulting) and Hans-Peter Sporer (creation) and their team. MNEK’s cover version of the Queen song “Don’t Stop Me Now” was released officially on all major streaming platforms. The English singer/songwriter, who has previously worked with such big names as Beyoncé, Rudimental and Kylie Minogue, composed a new take on the old classic with the same unstoppable drive as the text itself.The film was accompanied by print ads in leading fashion magazines, and a social media campaign, and Strellson increased its brand awareness by 43% over the campaign period.