‘Club for Life’ is the first campaign for the the Boys & Girls Club of Chicago (BGCC) in more than a decade, created pro bono by Chicago-based creative agency Laughlin Constable. The campaign follows an extensive effort by BGCC to add new locations in at-risk neighborhoods throughout Chicago. The Club for Life concept is the idea that the BGCC is life-saving, life-changing and life-long. The four new spots demonstrate some of the programs offered to build confidence in Chicago’s youth, while teaching them the life skills that enable them to flourish far beyond just their childhood years. Whether it’s learning how to tie a tie, promoting healthy habits or planning for the future, the spots show that there is a program and support in place for every child that walks through the door.CreditsCLIENT: Boys and Girls Clubs of ChicagoMimi LeClair, President and CEOHolly Allen, Vice President of External Affairs​AGENCY: Laughlin ConstablePresident/CEO - Mat LignelChief Creative Officer - Dan FietsamCreativeExecutive Creative Director - Canice NearyCreative Director - Chris DeYoungExecutive Producer - Phil SmithEditors - Lauren Brandon, Marty NixArt Director - Chris DeYoungCopywriter - Nicole Jahns and Miki TurnerAccountGroup Account Director - Patti BridgeAccount Team Supervisor - Chelsey WahlstromAccount Planner - Gayle MorseStrategyVP of Media - Emily HarleyMedia Planner - Kevin ShanleyProductionProduction Company - Cinema Libertad / Chicago, ILDirector - Robert StockwellProduction Company Producer(s) - Olivia CurryPhotography - Hive / Chicago, IL / A Laughlin Constable CompanyEditing/Post Production/Special EffectsEditorial Company - Hive / Chicago, ILEditor(s) - Hive / Chicago, ILAudio - Chicago Recording Company / Chicago, ILTitles - Hive / Chicago, IL Color Correction - Nolo Digital Film / Chicago, ILMusic - Asche & Spencer / Minneapolis, MNClosed Captioning and Delivery - SpotGenie / Chicago, IL