Santam "Good and Proper" Campaign|短视频,活动|广告营销案例【ADGuider广告指南】

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Santam “良好和适当” 活动

案例简介：简要解释 Santam 是南非最大、最有信誉的短期保险公司。为了重新推出品牌并重申他们的地位和领导地位，我们想建立 Santam 的方式来进行适当的保险，这一点毫无疑问。每天都有更多的保险产品，太多的人购买他们能找到的最便宜的保险，而不检查细节, 该公司的声誉或良好的印刷 -- 在索赔时对他们不利。我们想收回这个行业失去的价值和完整性，并提醒人们，要妥善保护他们看重的东西, 需要注意保险的质量，并要求他们质疑和审查他们的保险。

Santam “良好和适当” 活动

案例简介：Brief Explanation Santam is South Africa’s biggest and most reputable short-term insurer. To relaunch the brand and reaffirm their stature and leadership, we wanted to set up the Santam way of doing proper insurance that leaves no doubt. Every day there are more insurance offerings out there and too many people buy the cheapest insurance they can find without checking the details, the company’s reputation or fine print properly – much to their detriment when claiming. We wanted to put back the value and integrity that the industry has lost and remind people that to properly protect the things they value, attention needs to be paid to the quality of their cover and challenge them to question and scrutinise their insurance.