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世界上第一条以街头儿童命名的街道
案例简介：印度的贫民窟是数百条狭窄、纵横交错的街道的迷宫。他们都没有名字。这场运动改变了这一点，在贫民窟的街道命名后，当地的孩子在学校做得最好。与特邀嘉宾和当地名人的就职典礼将勤劳的孩子变成了明星，从而鼓励其他孩子上学和努力工作, 而不是认为摆脱贫民窟的唯一途径是犯罪生活。
世界上第一条以街头儿童命名的街道
案例简介：Slums in India are a maze of hundreds of narrow, crisscrossing streets. And none of them have names. This campaign changed that by naming streets in the slums after the local kids who were doing the best in school. Inauguration ceremonies with special guests and local celebrities turned the hardworking kids into stars, thus encouraging other children to attend school and work hard, rather than thinking that the only way out of the slums was a life of crime.
The world’s first streets named after street kids
案例简介：印度的贫民窟是数百条狭窄、纵横交错的街道的迷宫。他们都没有名字。这场运动改变了这一点，在贫民窟的街道命名后，当地的孩子在学校做得最好。与特邀嘉宾和当地名人的就职典礼将勤劳的孩子变成了明星，从而鼓励其他孩子上学和努力工作, 而不是认为摆脱贫民窟的唯一途径是犯罪生活。
The world’s first streets named after street kids
案例简介：Slums in India are a maze of hundreds of narrow, crisscrossing streets. And none of them have names. This campaign changed that by naming streets in the slums after the local kids who were doing the best in school. Inauguration ceremonies with special guests and local celebrities turned the hardworking kids into stars, thus encouraging other children to attend school and work hard, rather than thinking that the only way out of the slums was a life of crime.
世界上第一条以街头儿童命名的街道
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The world’s first streets named after street kids
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基本信息
- 广告战役： #The world’s first streets named after street kids#
- 广告品牌： Door Step School
- 发布日期： 2016-05-01
- 行业领域： 其他
- 媒体类别： 短视频 , 海报/平面
- 广告语言： 印度语
- 媒介平台： 网络
- 获得奖项：
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