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加州牛奶加工委员会: 古比·西尔弗斯坦 & 合作伙伴的童子军牛奶任务
案例简介:
加州牛奶加工委员会: 古比·西尔弗斯坦 & 合作伙伴的童子军牛奶任务
案例简介:
California Milk Processor Board: Scout Milk Mission by Goodby Silverstein & Partners
案例简介:
California Milk Processor Board: Scout Milk Mission by Goodby Silverstein & Partners
案例简介:
加州牛奶加工委员会: 古比·西尔弗斯坦 & 合作伙伴的童子军牛奶任务
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California Milk Processor Board: Scout Milk Mission by Goodby Silverstein & Partners
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Since it is Girl Scout cookie season, the Boy Scouts decided to get in on some of the action this year by selling milk to complement classics like Thin Mints, Trefoils and Do-si-dos. The idea stemmed from Goodby Silverstein & Partners (GS&P), the agency behind the long-running 'Got Milk?' campaign that is still running in California. The agency put together a film that shows a group of Boy Scouts who sold milk this year next to a group of Girl Scouts, since in years past they were "missing an opportunity to swoop in there and sell milk." The Boy Scout troop in the video earned patches for their day of milk-selling. CreditsPartner: Jeff GoodbyCreative Director: Kate CatalinacDesigner: Kelly MalkaJunior Designer: John RodriguezDesign Director: Chris PeelArt Director: Andrew LivingstonCopywriter: Simon BruynManaging Partner: Robert RiccardiAccount Director: Melissa BuckAccount Manager: Michelle FarhangContent Producer: Isaak LeContent Creative: Quinn GravierVideographer: Colin James RussellSr. Art & Print Producer: Alisa LatvalaExecutive Interactive Producer: Margaret Brett-KearnsInteractive Producer: Danielle RiccardiBusiness Affairs Manager: Heidi KilleenGroup Brand Strategy Director: Kelly Evans-PfeifferBrand Strategist: Gabriella SvenskDirector of Communication Strategy: Christine ChenCommunication Strategy Director: Nicole RichardsCommunication Strategist: Maren SevertsonDirector of Photography: Jess HallProduction Designer: Shepherd FrankelProducer: Greg SchultzExecutive Producer: Kate Leahy
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