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波士顿披萨: BP在床上作者john st
案例简介:
波士顿披萨: BP在床上作者john st
案例简介:
Boston Pizza: BP in Bed by john st
案例简介:
Boston Pizza: BP in Bed by john st
案例简介:
波士顿披萨: BP在床上作者john st
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Boston Pizza: BP in Bed by john st
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Canada's Boston Pizza has made an unassuming limited-edition pizza box that transforms into a self-supporting table and lets you eat pizza in bed. With more TVs in bedrooms than ever, and more seasons to binge-watch, now’s the perfect time for this kind of pizza innovation. The result is a pizza box with legs that easily unfold and lock into place. And just like that, you can comfortably eat a pizza in bed.Created entirely out of cardboard to adhere to food and safety standards, packaging designers went through months of prototyping to ensure it was both easy and safe to use. The pizza boxes are part of a larger campaign to promote Boston Pizza as the best choice for dads this Father’s Day. A limited run of the 'BP in Bed' pizza boxes will be available for Canadians to win, just in time for Father’s Day. Through June 11, Canadians can comment on the video by tagging a father figure in their life for a chance to win a BP in Bed experience, including $100 of their favorite menu items. The limited-edition boxes are available exclusively through the contest.CreditsClient: Boston Pizza International Assistant Marketing Manager: Kayla BurchellMarking Manager: Caley FrenchSr. Marketing Direction: Adrian FuocoAgency: john st.Chief Creative Officer: Angus TuckerCreative Director: Paul LittleCopywriter: Kohl ForsbergArt Director: Dorota PankowskaExecutive Design Director: Mooren BofillRetail Designer: Michael ArnottExecutive Director: Cas BinningtonHead of Integrated Production: Aimee DeParolisProducer: Neal OwusuTeam Lead: Ryan O’HaganAccount Director: Caitlin BouradaAccount Supervisor: Emily FarncombDirector: Paul SteinbergLine Producer: Maddy O’shaughnessyProduction Company: Heyd & Seek / 172Editor: Scott EdwardsOnline: TendrilAudio House: Audio Process
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