Running a business isn’t easy. It can be demanding, overwhelming, and often asks more than is expected. To help celebrate the dedication and bravery of those who own or run businesses, and the important role they play in the Irish economy, AIB has launched a campaign created by Rothco, part of Accenture Interactive, that is an ode to these business owners.Entitled ‘Prayer of the Brave’, the campaign applauds business-owners and leaders as they go about their days, giving voice to all the challenges and emotions of running their own company – whilst an inspiring ‘prayer’ of positivity is recited in voice-over. Each line of the prayer reveals the inner-most thoughts of business owners; their hopes, dreams, and deep wishes for themselves, their staff, family and the businesses they run.CreditsClient: AIBAgency: Rothco, part of Accenture InteractiveAgency Producer: Aisling O’Dywer & Jessica DerbyChief Creative Officer: Al KellyExecutive Creative Director: Jen SpiersCreative Director: Ray Swan & Emma SharkeyCreative Team: Alex Ingarfield & Fabiano Dalmacio & Edel QuinnFinished Artist: David Gallagher & Gerry ColeManaging Partner: Jimi McGrathBusiness Director: James MooreAccount Director: Karen AustinAccount Manager: Amy HarringtonAccount Executive: Steven NagleDirector of Strategy: Patrick RonaldsonStrategy Director: Casey SmythDigital Strategy: Colm CusackPhotographer: Christopher LindhorstPhotographer Retoucher: Floss CreativeMusic: Leland MusicProduction Company: AndidoteDirector: Emer ReynoldsProducer: Andrew FreedmanDirector of Photography: Kate McCulloughProduction Designer: Joe FalloverPost House: Outer LimitsEditor: Tony CranstounPost Production Supervisor: Brian RafteryVFX Supervisor: Andy Clarke @ Outer LimitsSound: Kieran HorganSound Design: Steve FanaganAIB Chief Marketing Officer: Mark DoyleAIB Head of Marketing, Business and UK: Nuala KroondijkAIB Marketing Manager, Business: Jane Chmara