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酱油秘籍
案例简介：只是从一个有110年历史的酱油制造商那里新来的，不会在拥挤的酱油市场上砍掉它。因此，我们开发了针对世界的通信，这将为整个酱油行业增加价值。表明日本酱油也可以提高世界食谱，我们的促销旨在提高日本国内外对酱油的新认识和理解。随着书籍和海报介绍了一种新的饮食文化，我们的概念是一本现代的秘密书，每一种食谱的象征性绘画都点缀着现代日本设计。
酱油秘籍
案例简介：Just being new from a 110-year-old soy sauce maker wouldn’t cut it in a crowded soy sauce market. So we developed communication targeting the world that would add value to the entire soy sauce industry. Showing that Japanese soy sauce can also enhance the world’s recipes, our promotion aimed to heighten new awareness and understanding of soy sauce in and outside Japan. With books and posters introducing a new food culture to be passed down, our concept was a modern-day book of secrets, with a symbolic painting of each recipe embellished with modern Japanese designs.
Secret Book of Soy Sauce
案例简介：只是从一个有110年历史的酱油制造商那里新来的，不会在拥挤的酱油市场上砍掉它。因此，我们开发了针对世界的通信，这将为整个酱油行业增加价值。表明日本酱油也可以提高世界食谱，我们的促销旨在提高日本国内外对酱油的新认识和理解。随着书籍和海报介绍了一种新的饮食文化，我们的概念是一本现代的秘密书，每一种食谱的象征性绘画都点缀着现代日本设计。
Secret Book of Soy Sauce
案例简介：Just being new from a 110-year-old soy sauce maker wouldn’t cut it in a crowded soy sauce market. So we developed communication targeting the world that would add value to the entire soy sauce industry. Showing that Japanese soy sauce can also enhance the world’s recipes, our promotion aimed to heighten new awareness and understanding of soy sauce in and outside Japan. With books and posters introducing a new food culture to be passed down, our concept was a modern-day book of secrets, with a symbolic painting of each recipe embellished with modern Japanese designs.
酱油秘籍
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Secret Book of Soy Sauce
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