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僵尸准备，僵尸接受认证
案例简介：西湖想扩大其年轻的成人客户群，但很难与年轻的成年人联系，他们有一个一站式购物的习惯，为了硬件需求回到同样的大盒子商店。他们知道他们需要更新品牌的基调，看起来有点像这个群体，但不想失去品牌的核心 -- 以专家帮助和友好的服务为中心。为了达到这个目标，博泽尔为万圣节僵尸季发起了一场社交媒体活动。
僵尸准备，僵尸接受认证
案例简介：Westlake wanted to grow its younger adult customer base but struggled to connect with younger adults, who have a one-stop-shopping habit of returning to the same big box stores for hardware needs. They knew they would need to update the brand’s tone and look a little to connect with this demographic, but didn’t want to lose the brand’s core—centered on expert assistance and friendly service. To reach this goal, Bozell pitched a social media campaign for the Halloween season about zombies.
Zombie Preparedness, Zombie Acceptance Certification
案例简介：西湖想扩大其年轻的成人客户群，但很难与年轻的成年人联系，他们有一个一站式购物的习惯，为了硬件需求回到同样的大盒子商店。他们知道他们需要更新品牌的基调，看起来有点像这个群体，但不想失去品牌的核心 -- 以专家帮助和友好的服务为中心。为了达到这个目标，博泽尔为万圣节僵尸季发起了一场社交媒体活动。
Zombie Preparedness, Zombie Acceptance Certification
案例简介：Westlake wanted to grow its younger adult customer base but struggled to connect with younger adults, who have a one-stop-shopping habit of returning to the same big box stores for hardware needs. They knew they would need to update the brand’s tone and look a little to connect with this demographic, but didn’t want to lose the brand’s core—centered on expert assistance and friendly service. To reach this goal, Bozell pitched a social media campaign for the Halloween season about zombies.
僵尸准备，僵尸接受认证
暂无简介
Zombie Preparedness, Zombie Acceptance Certification
暂无简介
基本信息
- 广告品牌： Westlake Hardware
- 发布日期： 2011-10-29
- 行业领域： 生活服务 , 商场超市
- 媒体类别： 短视频 , 图文
- 广告语言： 英语
- 媒介平台： 网络
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