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思想的食物
案例简介:为了让 Kaufland 出现在保加利亚最重要的技术事件之一的创新探索者,我们创建了一个基于 EEG 的装置来测量大脑活动。然后,我们与一位心理学家合作,开发了一种软件,该软件根据接受测试的每个人的测量情绪状态、注意力和宁静程度生成个性化的档案。实验结束后,每个参与者都了解哪些食物最符合他或她的当前思维状态,然后能够品尝这些食物。
思想的食物
案例简介:For Kaufland’s presence at Innovation Explorer, one of Bulgaria’s most significant technological events, we created an EEG-based installation that measured brain activity. We then partnered with a psychologist and developed software that generated personalized profiles based on the measured emotional state and levels of concentration and tranquility of each person that took the test. After the experiment, each participant learnt which food best matched the current state of his or her mind, and was then able to sample that food.
Food For Thought
案例简介:为了让 Kaufland 出现在保加利亚最重要的技术事件之一的创新探索者,我们创建了一个基于 EEG 的装置来测量大脑活动。然后,我们与一位心理学家合作,开发了一种软件,该软件根据接受测试的每个人的测量情绪状态、注意力和宁静程度生成个性化的档案。实验结束后,每个参与者都了解哪些食物最符合他或她的当前思维状态,然后能够品尝这些食物。
Food For Thought
案例简介:For Kaufland’s presence at Innovation Explorer, one of Bulgaria’s most significant technological events, we created an EEG-based installation that measured brain activity. We then partnered with a psychologist and developed software that generated personalized profiles based on the measured emotional state and levels of concentration and tranquility of each person that took the test. After the experiment, each participant learnt which food best matched the current state of his or her mind, and was then able to sample that food.
思想的食物
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Food For Thought
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