UKTV has revealed branding for its recent slate of commissioned programming, UKTV Originals.Designed in-house by UKTV Creative, the branding visualises the multi-disciplined process that goes into producing TV shows and features a handcrafted logo drawn by hand lettering artist, Alison Carmichael.Peter Allinson, head of design at UKTV said: “The new branding really captures the creative process involved in creating our Original productions, from scriptwriting to set design; storyboarding to editing. Basically, the unsung heroes that are often hidden behind the scenes.“Being able to bring content like this to life, in-house is truly rewarding and working with the hugely talented Alison Carmichael provided us with an additional opportunity, to create a beautiful and bespoke logo. The result is a confident wordmark that feels crafted and authentic, like a stamp of approval or signature.”CreditsAgency - UKTV CreativeDirector - Peter Allinson - UKTVDesign Producer - Sophie Yeoman - UKTVMarketing Manager - Emily Latham - UKTVProducers - Sophie Fox / Deane McDonald - UKTVHand Lettering Artist - Alison CarmichaelDOP - Steve WeiserArt Dept - Chris WilliamsCamera Assit - Poe PanayioyouSound Design - Dave ConnollyRunner - Bettie Cooper