Hush, little baby, don't say a word. Papa's kinda tired like a mockingbird. And if he’s tired you see it in his face, Papa’s gonna be driving all over the place. And if his eyes begin to close, Pappa’s gonna yawn and start to dose. And if he’s travelling way too fast, Papa's gonna go straight through the glass. And if that windscreen glass gets broke, Papa's gonna get hurt and start to croak. And if no one rescues him quick, Papa's gonna get very very sick. And if his heart stops beating, Papa’s time on earth is all but fleeting. The SEAT Tiredness Recognition System. Hard to fall asleep to. Drive awake. Radio campaign where we take famous lullabies and change the words to highlight the dangers of drifting off at the wheel and in doing so make the ad impossible to drift off to. Lullaby, awake tonight, in the skies stars are bright May the moon's silvery beams, stop your driving dreams. Open your eyes, don’t fall asleep, or your mother will weep, crashed on the road at dawn, all because of a little yawn. Lullaby, stay awake tonight, you are mother's delight If you sleep you’ll come to harm, don’t die in my arms. The SEAT Tiredness Recognition System. Hard to fall asleep to. Drive awake. Radio campaign where we take famous lullabies and change the words to highlight the dangers of drifting off at the wheel and in doing so make the ad impossible to drift off to. Rock a bye baby, driving non-stop. When the night comes, tiredness will knock. When your eyes close, asleep you will fall. Goodbye to your life, passengers and all. Rock a bye baby, I saw you again. Trapped in the wreckage, I feel your pain. When they pulled you out, there was no scream, That was the last dream you ever did dream. The SEAT Tiredness Recognition System. Hard to fall asleep to. Drive awake. Radio campaign where we take famous lullabies and change the words to highlight the dangers of drifting off at the wheel and in doing so make the ad impossible to drift off to.