Programmatic advertising, and the possibilities that digital has opened up for marketers, can be a complicated subject. The Trade Desk understands that.To help, the company is releasing its 'As Explained By' campaign, featuring two short films that articulate the key advantages of data-driven digital advertising. Developed by advertising agency BBH, these film shorts feature mini-tutorials on the importance of objectivity and reach in advertising by some surprising characters.Comedian Neal Brennan, as director, brought his wit and love of the unexpected to these films. It will be the company's first-ever TV spots, and they will run programmatically on CTV to target the marketing ecosystem. This includes the upcoming college basketball tournament as well as digital and social buys.The ads take viewers into everyday human situations, including asking for recommendations from a hotel concierge and trick-or-treating for Halloween, to help understand why transparency and broader reach in digital advertising campaigns are critical to advertisers’ success.CreditsBBH New York Chief Creative Officer: Gerard CaputoCreative Director: Chris MaiorinoArt Director: Aimee PerrinCopywriter: Stu RubinCreative Contributor: Ben CascellaHead Of Production: Brooke KaylorExecutive Producer: Tara LeinwohlSenior Content Producer: Shelley Giera Head of Design: David TrumpfDesigner: Elijah ErvinDesigner: Lukas WeberManaging Partner: Parker BarnumAccount Director: Julia BrentonChairman, Global & NY Chief Strategy Officer: Sarah WatsonSenior Strategist: Philip Shipley Production Company:Caviar Director: Neal BrennanDirector Of Photography: Gyula PadosExecutive Producer: Michael SagolExecutive Producer: Kim DellaraExecutive Producer: Jasper ThomlinsonHead of Production/ EP: Casey WoodenSenior Producer: Tova DannProduction Supervisor: Christine Miller Edit, VFX & Finish: Rock Paper ScissorsEditor: Carlos Arias Assistant Editor: Ashley TantilloManaging Director/Executive Producer:​ Eve KornblumProducer: Shayna RubinFlame Producer: Barbara KontarovichConform Artist: Eddie Reina After Effects Artists: Val Babayants & Mores McWreath Color: The Mill SeniorColorist: Michael RossiterProducer: Evan Bauer Audio: Heard CitySound Mixer: Keith Reynaud