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好的音符
案例简介：好的注意是一项倡议，为黎巴嫩街头的儿童和乞丐提供一种更容易获得他们需要的基本物品的方式，如食物、水、家庭用品, 和个人卫生用品。好的票据凭证可以从 Bou Khalil 超市购买，交给乞丐而不是钱。它们可以在 Bou Khalil 在黎巴嫩的 11 家分店中使用。 好的纸币被设计成完全像纸币。起点是黎巴嫩 1000 里拉 (相当于 0.66 美元)，这不仅是黎巴嫩货币中最小的纸币，也是与街头和乞丐行话相关的纸币。 好的笔记中的 1000 被强调，以加强与 1000 LBP 的价值关联。配色方案在绿色和蓝色方面相似，但是好的音符有紫色/粉色的暗示，这给音符增加了一个色彩鲜艳、无辜的边缘。 肖像和图案是精心设计的，以反映乞丐可以用这张纸条买到的所有好东西 -- 水果、蔬菜、面包、药品等。 英语和阿拉伯语的凭证传达了一个鼓舞人心的信息，让捐赠者对该倡议的使命感到放心: “在这份报告中，我们相信会传播好的变化”。 代理: J. walter Thompson BeirutClient: Bou Khalil supermarkets行政创意总监: Nicolas GeahchanAssociate 创意总监: Paola MounlaSenior 艺术总监: Sally AlzazaCopywriter: Maya KhourchidJunior 艺术总监: Carla aouad常务董事: Tarek HaddadAccount 总监: Jad hindi 客户经理: lea Halwani
好的音符
案例简介：The Good Note is an initiative that offers children and beggars on the streets of Lebanon an easier way to get the basic items they need, such as food, water, household supplies, and personal hygiene items. Good Note vouchers can be purchased from Bou Khalil supermarkets and given to beggars instead of money. They can be used at any of Bou Khalil’s 11 branches in Lebanon. The good note was designed to look exactly like a currency note. The starting point was the Lebanese 1000 Lira (equivalent to $0.66) which is not only the smallest note in the Lebanese currency but also a note associated with the street and beggar lingo. The 1000 in the good note is highlighted to reinforce the association in value to the 1000 LBP. The color scheme is similar in its greens and blues but the good note has a hint of purple/pink that adds a colorful, innocent edge to the note. The iconography and patterns were carefully designed to reflect all the good things beggars can buy with this note - fruits, vegetables, bread, pharmacy products etc. The voucher that is in both English and Arabic features an inspiring message that reassures the giver about the initiative’s mission: “In this note we trust to spread good change”. Agency: J. Walter Thompson BeirutClient: Bou Khalil SupermarketsExecutive Creative Director: Nicolas GeahchanAssociate Creative Director: Paola MounlaSenior Art Director: Sally AlzazaCopywriter: Maya KhourchidJunior Art Director: Carla AouadManaging Director: Tarek HaddadAccount Director: Jad HindiAccount manager: Lea Halwani
The Good Note
案例简介：好的注意是一项倡议，为黎巴嫩街头的儿童和乞丐提供一种更容易获得他们需要的基本物品的方式，如食物、水、家庭用品, 和个人卫生用品。好的票据凭证可以从 Bou Khalil 超市购买，交给乞丐而不是钱。它们可以在 Bou Khalil 在黎巴嫩的 11 家分店中使用。 好的纸币被设计成完全像纸币。起点是黎巴嫩 1000 里拉 (相当于 0.66 美元)，这不仅是黎巴嫩货币中最小的纸币，也是与街头和乞丐行话相关的纸币。 好的笔记中的 1000 被强调，以加强与 1000 LBP 的价值关联。配色方案在绿色和蓝色方面相似，但是好的音符有紫色/粉色的暗示，这给音符增加了一个色彩鲜艳、无辜的边缘。 肖像和图案是精心设计的，以反映乞丐可以用这张纸条买到的所有好东西 -- 水果、蔬菜、面包、药品等。 英语和阿拉伯语的凭证传达了一个鼓舞人心的信息，让捐赠者对该倡议的使命感到放心: “在这份报告中，我们相信会传播好的变化”。 代理: J. walter Thompson BeirutClient: Bou Khalil supermarkets行政创意总监: Nicolas GeahchanAssociate 创意总监: Paola MounlaSenior 艺术总监: Sally AlzazaCopywriter: Maya KhourchidJunior 艺术总监: Carla aouad常务董事: Tarek HaddadAccount 总监: Jad hindi 客户经理: lea Halwani
The Good Note
案例简介：The Good Note is an initiative that offers children and beggars on the streets of Lebanon an easier way to get the basic items they need, such as food, water, household supplies, and personal hygiene items. Good Note vouchers can be purchased from Bou Khalil supermarkets and given to beggars instead of money. They can be used at any of Bou Khalil’s 11 branches in Lebanon. The good note was designed to look exactly like a currency note. The starting point was the Lebanese 1000 Lira (equivalent to $0.66) which is not only the smallest note in the Lebanese currency but also a note associated with the street and beggar lingo. The 1000 in the good note is highlighted to reinforce the association in value to the 1000 LBP. The color scheme is similar in its greens and blues but the good note has a hint of purple/pink that adds a colorful, innocent edge to the note. The iconography and patterns were carefully designed to reflect all the good things beggars can buy with this note - fruits, vegetables, bread, pharmacy products etc. The voucher that is in both English and Arabic features an inspiring message that reassures the giver about the initiative’s mission: “In this note we trust to spread good change”. Agency: J. Walter Thompson BeirutClient: Bou Khalil SupermarketsExecutive Creative Director: Nicolas GeahchanAssociate Creative Director: Paola MounlaSenior Art Director: Sally AlzazaCopywriter: Maya KhourchidJunior Art Director: Carla AouadManaging Director: Tarek HaddadAccount Director: Jad HindiAccount manager: Lea Halwani
好的音符
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The Good Note
暂无简介
基本信息
- 广告战役： #The Good Note#
- 广告品牌： Bou Khalil Supermarket
- 发布日期： 2016-01-01
- 行业领域： 商务服务
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
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