THE POWER OF A COIN|短视频|广告营销案例【ADGuider广告指南】

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硬币的力量

案例简介：描述客户的简报 Misereor 是欧洲最活跃的儿童慈善机构之一，年复一年地收集捐款来支持其国际项目。但永远都不够。如果每个人都知道，即使是很小的贡献也能带来很大的不同 -- 从 € 2 开始!目标是长期向广大受众传达这一信息。创意执行广告牌激发了人们的好奇心，并以一种有趣的方式激励他们捐赠。此外，它回答了每个人都问的一个问题: 捐赠会发生什么，它实际上有什么好处？描述简短/目标的创造性解决方案。 “Coin 的力量” -- 一个重新设计成互动捐款箱的广告牌。当 € 2 直接捐赠在广告牌上时，各种 Misereor 援助项目在视觉上变得栩栩如生。内置摄像头拍摄捐赠者的照片，他可以在 Facebook 上发布，然后分享促销信息。这使得 Misereor 也开始了与在线人士的对话。尽可能详细地描述结果。促销活动于 2012年2月在汉堡机场开始。仅仅一周后，它在 Facebook 上被分享了数千次。更重要的是，媒体和许多博客报道了 “柯林的力量”。一个月内，通过广告牌捐赠了 2,000 多欧元。更多的广告牌位置紧随其后。

硬币的力量

案例简介：Describe the brief from the client Misereor is one of the most active children’s charities in Europe, collecting donations year after year to support its international projects. But there could never be enough. If only everyone knew that even a small contribution can make a big difference – starting with just €2! The objective was to communicate this message to a wide audience over the long term. Creative Execution The billboard brought out the curiosity in people and animated them, in a playful way, to donate. Additionally, it answered a question that everyone asks: What happens with the donation and what good does it actually do? Describe the creative solution to the brief/objective. 'The Power Of A Coin' – a billboard that has been redesigned to be an interactive donation box. When €2 are donated directly on the billboard, the various Misereor aid projects visually come to life. A built-in camera takes a photo of the donor, which he can post on Facebook and then share information about the promotion. This enabled Misereor to start up a dialogue with people online too. Describe the results in as much detail as possible. The promotion started in February 2012 at Hamburg’s airport. After just one week, it was shared on Facebook over a thousand times. What’s more, the press and numerous blogs reported on 'The Power Of A Coin'. Within a month, over €2,000 were donated via the billboard. More billboard locations followed.