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    the 'Masterskaya' theater海报/平面广告营销案例

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    “万事达卡” 剧院

    案例简介:问题: 由于检疫,俄罗斯的所有剧院都被迫关闭并取消了所有的戏剧和首映。演员和观众最终被锁在家里。 解决方案: “Masterskaya” 剧院没有取消这出戏,而是决定播放它,不管发生什么。为此,我们在Instagram中创建了一个特别账户,并在那里发布了取消首映式的海报。然后演员和角色就在海报下面的评论中开始了对话。他们都轮流张贴他们角色的台词。因此,我们播放了整个莎士比亚的戏剧,这样每个人都可以通过简单地滚动Instagram上的评论来阅读它。

    “万事达卡” 剧院

    案例简介:Problem: Due to quarantine, all theaters in Russia were forced to close and cancel all their plays and premieres. Actors and spectators ended up locked at home. Solution: Instead of canceling the play, the “Masterskaya” theater decided to play it, no matter what. For this purpose, we created a special account in Instagram, and published the poster for the canceled premiere there. And then the actors and characters of the play started a conversation right in the comments under the poster. They all posted the lines of their characters in turns. And as a result, we played the entire Shakespeare’s play, so that everyone could read it by simply scrolling the comments on Instagram.

    the 'Masterskaya' theater

    案例简介:问题: 由于检疫,俄罗斯的所有剧院都被迫关闭并取消了所有的戏剧和首映。演员和观众最终被锁在家里。 解决方案: “Masterskaya” 剧院没有取消这出戏,而是决定播放它,不管发生什么。为此,我们在Instagram中创建了一个特别账户,并在那里发布了取消首映式的海报。然后演员和角色就在海报下面的评论中开始了对话。他们都轮流张贴他们角色的台词。因此,我们播放了整个莎士比亚的戏剧,这样每个人都可以通过简单地滚动Instagram上的评论来阅读它。

    the 'Masterskaya' theater

    案例简介:Problem: Due to quarantine, all theaters in Russia were forced to close and cancel all their plays and premieres. Actors and spectators ended up locked at home. Solution: Instead of canceling the play, the “Masterskaya” theater decided to play it, no matter what. For this purpose, we created a special account in Instagram, and published the poster for the canceled premiere there. And then the actors and characters of the play started a conversation right in the comments under the poster. They all posted the lines of their characters in turns. And as a result, we played the entire Shakespeare’s play, so that everyone could read it by simply scrolling the comments on Instagram.

    “万事达卡” 剧院

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    the 'Masterskaya' theater

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