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SOS儿童村机构: 无母亲节快乐
案例简介:
SOS儿童村机构: 无母亲节快乐
案例简介:
SOS Children´s Villages Institutional: Happy No Mother's Day
案例简介:
SOS Children´s Villages Institutional: Happy No Mother's Day
案例简介:
SOS儿童村机构: 无母亲节快乐
暂无简介
SOS Children´s Villages Institutional: Happy No Mother's Day
暂无简介
基本信息
- 广告品牌: Sos-Childrens' Villages
- 发布日期: 2015-11
- 行业领域: NGO , 公共事业
- 媒体类别: 短视频 , 微电影 , APP
- 广告语言: 阿拉伯语
- 媒介平台: 网络
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案例详情
November 9th is World Orphan's Day. Few people know about this but 132 million kids around the world do. To raise awareness of this day in the gulf area and find support to continue providing motherly care, love and protection for these children in need, SOS Children's Villages International has created No Mother's Day, a campaign that asks people to support it today so no child feels like an orphan tomorrow. The cast is entirely SOS Children's Villages orphans from the houses in Lebanon, and it was shot in Beirut. The campaign teaser launched a week ago on social media, magazines, OOH, online banners, radio and tv bumpers. We invited people to celebrate No Mother's Day this November 9th. The whole headline of this campaign "Happy No Mother's Day" has obviously caused a mixed reaction amongst the audience where people do not understand why we wouldn't want to celebrate moms. The online film was released on the date, revealing the whole campaign. #happynomothersday
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