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    知识并不总是足够 | Knowledge is Not Always Enough短视频,户外广告营销案例

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    案例简介:Garnier (戈尔组织) 致力于支持联合国儿童基金会 (联合国儿童基金会) 帮助处于人道主义紧急情况中的儿童的方案。通过布鲁诺 · 阿维兰导演的一部强有力的提高认识的电影,该品牌与 Buzzman 一起反对卫生问题。 每年有 140万名儿童死于洗手可以预防的疾病。导演布鲁诺 · 阿维兰在一部电影《教程》中强调了健康紧急情况。 “用水彻底弄湿你的手”; “拿着肥皂”; “把你的两只手掌擦在一起”。..这部电影展示了孩子们作证和模仿洗手的必要步骤。手势很简单,但前提是你有水和肥皂.他们残酷地缺乏。 他们有知识,他们只是错过了其他一切。 这些日常姿态实际上可以拯救生命,这就是为什么加尼尔通过提供生存和福祉所需的卫生用品包等方式在财政上支持这些处于人道主义困境中的人口。 提供必要的商品,如基本卫生产品,是该品牌对联合国儿童基金会全球支持的一部分。卡尼尔承诺将提供财政支持 儿童基金会紧急方案,例如允许分发游戏、教育材料和实施儿童友好空间,用于心理支持、医疗、营养 advices,但也允许开展教育活动。 这部网络电影将在法国、英国和美国播出,消费者将被邀请在 Garnier.com 捐赠

    案例简介:Garnier (L’Oréal Group) is committed to support UNICEF (United Nations Children’s Fund) programs which help children in humanitarian emergency situations. Through a powerful awareness film directed by Bruno Aveillan, the brand takes a stand with Buzzman against hygiene access problems. Each year, 1.4 million children die from diseases that could be prevented with hand-washing. A health emergency situation highlighted by the Director Bruno Aveillan in a film: “Tutorial”. "Thoroughly wet your hands with water"; "Take the soap"; "Rub your two palms together" ... The film shows children testifying and miming the necessary steps to wash one’s hands. Easy enough gestures but only if you have access to water and soap... Which they cruelly lack. They have the knowledge, they’re just missing everything else. These daily gestures can actually save lives and that’s why Garnier financially supports these populations in humanitarian distress by providing, among others, hygiene kits necessary to their survival and well-being. Providing necessary goods such as basic hygiene products is part of the brand’s global support to UNICEF. Garnier commitment will provide financial support to UNICEF emergency program and allow for instance the distribution of games, educative materials and the implementation of Child friendly spaces for psychological support, medical treatments, nutrition advices but also educative activities. The web film will air in France, the UK and the USA as consumers will be invited to donate on Garnier.com

    知识并不总是足够 | Knowledge is Not Always Enough

    案例简介:Garnier (戈尔组织) 致力于支持联合国儿童基金会 (联合国儿童基金会) 帮助处于人道主义紧急情况中的儿童的方案。通过布鲁诺 · 阿维兰导演的一部强有力的提高认识的电影,该品牌与 Buzzman 一起反对卫生问题。 每年有 140万名儿童死于洗手可以预防的疾病。导演布鲁诺 · 阿维兰在一部电影《教程》中强调了健康紧急情况。 “用水彻底弄湿你的手”; “拿着肥皂”; “把你的两只手掌擦在一起”。..这部电影展示了孩子们作证和模仿洗手的必要步骤。手势很简单,但前提是你有水和肥皂.他们残酷地缺乏。 他们有知识,他们只是错过了其他一切。 这些日常姿态实际上可以拯救生命,这就是为什么加尼尔通过提供生存和福祉所需的卫生用品包等方式在财政上支持这些处于人道主义困境中的人口。 提供必要的商品,如基本卫生产品,是该品牌对联合国儿童基金会全球支持的一部分。卡尼尔承诺将提供财政支持 儿童基金会紧急方案,例如允许分发游戏、教育材料和实施儿童友好空间,用于心理支持、医疗、营养 advices,但也允许开展教育活动。 这部网络电影将在法国、英国和美国播出,消费者将被邀请在 Garnier.com 捐赠

    知识并不总是足够 | Knowledge is Not Always Enough

    案例简介:Garnier (L’Oréal Group) is committed to support UNICEF (United Nations Children’s Fund) programs which help children in humanitarian emergency situations. Through a powerful awareness film directed by Bruno Aveillan, the brand takes a stand with Buzzman against hygiene access problems. Each year, 1.4 million children die from diseases that could be prevented with hand-washing. A health emergency situation highlighted by the Director Bruno Aveillan in a film: “Tutorial”. "Thoroughly wet your hands with water"; "Take the soap"; "Rub your two palms together" ... The film shows children testifying and miming the necessary steps to wash one’s hands. Easy enough gestures but only if you have access to water and soap... Which they cruelly lack. They have the knowledge, they’re just missing everything else. These daily gestures can actually save lives and that’s why Garnier financially supports these populations in humanitarian distress by providing, among others, hygiene kits necessary to their survival and well-being. Providing necessary goods such as basic hygiene products is part of the brand’s global support to UNICEF. Garnier commitment will provide financial support to UNICEF emergency program and allow for instance the distribution of games, educative materials and the implementation of Child friendly spaces for psychological support, medical treatments, nutrition advices but also educative activities. The web film will air in France, the UK and the USA as consumers will be invited to donate on Garnier.com

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    知识并不总是足够 | Knowledge is Not Always Enough

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    广告公司: Buzzman (法国 巴黎) 制作公司: Quad Productions

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