Mission: Rio Design, a mall located in two noble districts of Rio de Janeiro, is frequented mainly by women of the upper middle class of the city. They are people who choose the brands they will relate to based on what they bring of new. Who seek a more diverse, colorful and plural world. And they are demanding when it comes to aesthetics and design. Our mission was to create a visual identity for Rio Design matching these modern women, tuned with fashion, art and technology. Idea: The artistic essence of the mall, its environment and target customers should be represented in our creation. Thus, the new identity was born, connecting the fashion of the past with that of the future. The high-fashion with the streets. The fantasy with the real world. Art in the form of people, and people in the form of art. A hyperrealistic aesthetic that united a graphic world with the soul of fashion. With the essence of the mall design and customers. And that is how our creation acquired different platforms: media outlets, social networks, proprietary events, mall experiences. The new proposal has brought more design to a mall that has plenty of it already, including in its name. Result: By wearing the communication and proprietary events of Rio Design, the new identity has contributed to rejuvenate the average age of the mall and attract a new and even more qualified target public profile. In a survey, it received the highest rating from customers. And, due to its success, it will soon become an exhibition in the mall, in an artistic reinterpretation.