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帕尼尼美国: 西蒙说
案例简介:NBA球星凯文·杜兰特 (Kevin Durant) 完全按照他在这个幻想广告中所说的去宣传帕尼尼的《你收集谁》?行。
帕尼尼美国: 西蒙说
案例简介:NBA star Kevin Durant does exactly what he's told in this fantasy ad to promote Panini's Who Do You Collect? line.
Panini America: Simon Says
案例简介:NBA球星凯文·杜兰特 (Kevin Durant) 完全按照他在这个幻想广告中所说的去宣传帕尼尼的《你收集谁》?行。
Panini America: Simon Says
案例简介:NBA star Kevin Durant does exactly what he's told in this fantasy ad to promote Panini's Who Do You Collect? line.
帕尼尼美国: 西蒙说
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Panini America: Simon Says
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Los Angeles/Portland-based creative agency Conscious Minds has launched a collaboration with Panini America, the exclusive trading card partner of the NBA as they looked to leverage the Association’s superstar Kevin Durant’s new role as a global league spokesman for the brand and its newest extension of Panini’s “Who Do You Collect” campaign.The spot marks the introduction of Durant as spokesperson for the company and sees the Oklahoma City Thunder star’s prowess amplified on the court by the imagination of a young fan, Simon. The work is directed by Jonathan Green and Julian King.
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